Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

×

Caroline Chapel

User Experience Designer

Home Experiences Education Skills Portfolios
Download my PDF resume
Caroline Chapel
Driving License
Sydney Australia
Contact me
Professional Status
Available soon
Available
About Me
Over 4 years experience in a full service digital agency.

Broad client facing experience managing stakeholders expectations and project deliverables to ensure quality outcome and high client satisfaction

Managed and developed online projects for numerous clients across various industries and customer segments (See Portfolio for a non-exhaustive list of clients)

Recommended Web 2.0 best practices in terms of Information Architecture, usability, conversion design, SEO, SEM, online marketing strategy and development technologies

Strong academic background combined with a passion for online communication.

Interest in

  • digital strategies that create customer value and engagement and increase brand advocacy
  • digital campaigns involving outstanding design and unique user experience

Desire to:

  • help businesses understanding and exploiting the potential of the digital space
Resume created on DoYouBuzz
Education

Master's Degree

Université de Nantes

1996 to 2002
Private Law - Major in Trademark & Copyright

MBA

Central Queensland University

2003 to 2005
Major in Marketing Management
Experiences
    • Analyse a new software functionality (Non-Disclosure Agreement of 2 years)
    • Test framework to identify areas of improvement from a user experience perspective
    • Develop case studies and user scenarios
    • Formulate recommendations to improve usability
    • Optimise existing functionality to enhance user experience
    • Suggest improvements to optimise user graphical interface
    • Assist in the conceptualisation of new functionality
    • Document framework functionality and user instructions
    • Responsible for the following project deliverables: Information Architecture, Wireframes, Design and Content
    • Liaise with project stakeholders on an ongoing basis to set and manage project expectations
    • Identify and confirm wireframes’ requirements with stakeholders, then draft and submit briefs to the third-party agency for development
    • Determine wireframes usability testing requirements
    • Agree on required wireframes updates with internal stakeholders
    • Formulate and communicate requested changes to the wireframes and design concepts to the third-party agency
    • Undertake quality control on deliverables, then present to stakeholders for review, feedback and final approval
    • Negotiate with various departments to determine and assess the need for additional resources recruitment during project cycle.
    • Make suggestions about acquiring additional resources for the project and adopt appropriate methodology to develop new content, implement SEO best practices, review and quality control before the website goes live
    • Keep track of project milestones and deliverables , and communicate project advancement by providing weekly status reports
    • Communicate and manage project dependencies and risks to the development team
    • Participate in daily meeting with the development team to inform them on the progress of wireframes development and design and to ensure that front-end deliverables are aligned with back-end requirements
    • Identify potential issues and propose contingency plans
  • Key Responsibilities

    • Gather online project requirements
    • Develop project documentation including quotes, proposals, Statements of Work, Service Level Agreement contracts, change requests, meeting agendas and minutes, benchmark reports, SEO reports and client presentations
    • Interface between the client and internal resources
    • Brief and co-ordinate cross-functional team efforts between the business analysts, designers, developers and the Production Team to ensure project delivery on time and budget
    • Recommend online strategies
    • Assist in selection of appropriate technologies for projects
    • Communicate project advancement to clients
    • Seize cross selling opportunities
  • Financial & client management experience

    • Co-ordinate internal resources to gather project estimates
    • Ensure the respect of project commercials, seek formal approval for each deliverable, negotiate and guarantee corresponding payment milestone agreement with the client
    • Communicate financial issues with management and discuss options
    • Give visibility to the financial controller about project milestones
    • Negotiate and settle complex stakeholders relationships with varied expectations
    • Maintain the project scope from a financial perspective and communicate project variations to the client before work is commenced and as they arise
    • Track project advancement against revenue forecasting
    • Maintain project documentation up to date, including change requests requirements
    • Seek client feedback on deliverables, gather testimonials and develop case studies
  • Brand strategy experience

    • Experience assisting brands better engaging their audience in innovative and interactive ways
    • Ability to understand branding requirements across various businesses and industries
    • Management of multi-channel online campaigns
    • Experience researching the competitive landscape of a particular business and formulating recommendations to improve online presence and brand positioning
  • Business Development experience

    • Experience gathering relevant past project information and case studies to assist the Business Development Team in their responses to tender for new work
    • Attendance and participation in new client pitches
    • Participation in the development, marketing and management of promotional events (e.g. Next Digital Digital Breakfast – March 2009 - "Get-Digital" Breakfast Featuring: Yuri Narciss, Head of Technology Industry Sales, Google Australia)
  • Achievements

    • Career progression from Online Analyst to Campaign Manager, Account Co-Coordinator, then Account Manager
    • Project Manager role on smaller projects – up to $40 K
    • Progressively responsible for larger and more complex web projects
    • Managed to double the original budget for Macquarie Leisure website re-design project (from $16,400 to $32,800 ex GST)
    • Built trust with Lend Lease when managing their SEM & ODA campaigns which resulted in Next Digital becoming their dedicated agency for all online marketing activities, which subsequently generated regular and significant income for the business
    • Convinced Lend Lease to launch their first rich media campaign using Eyeblaster technology for ODA campaign
    • Generated client referral: “We're are now reaping the benefits of our online campaign as the majority of our registrations are currently from online advertisements.” - Tarah Spencer – Marketing Manager Lend Lease.”
    • Managed to integrate some Flash banner design and development work to an existing project scope which resulted in an extra $,6000 ex GST of revenue for Next Digital
    • Proven track record of high client satisfaction and repeat business

    Note: Permanent Resident Visa
    • Develop a network of French affiliate websites
    • Create websites script and co-create design and layout
    • Select affiliates networks, programs and products and services to sell

    Note: Working Holiday Visa.
    • Organise and coordinate promotional and sponsorship activities
    • Select and allocate financial resources
    • Write Public Relations reports

    Note: Working Holiday Visa.
    • Timesheets and Accounts Receivable reports
    • Invoices processing and data entry

    Note: Working Holiday Visa.
    • B2B sales
    • Lead search, cold calling and sales pitch optimisation
    • Customer feedback analysis

    Note: Student Visa
    • Updating international brands’ portfolio and litigations’ reports
    • Assisting Chief Jurist with daily administrative tasks and meeting scheduling
    • Reviewing video tapes to confirm or reject the offensive nature of the behaviour as described in the litigation report

    Note: Paris, France
Skills

Other

  • Key professional attributes and skills

    • Demonstrated experience managing multiple projects at a given time and multi-tasking in a fast pace environment
    • Excellent communication skills: written, verbal and presentation
    • Rigorous and analytical, with a strong attention to detail
    • Adaptability to various project scopes
    • Leadership and negotiation skills with ability to show initiative and responsibility
    • Holistic approach to the management of complex stakeholders relationships with conflicting interests
    • Good listener and team player with experience in a multi-cultural environment
    • Broad computer skill set including Microsoft Office, Visual Studio, Project, and a range of online tracking tools and Content Management Systems
  • Experience in the management of multi-channel marketing campaigns and online projects

    • Website Information Architecture design and development
    • Usability testing
    • Content Management System training and support
    • User experience and conversion design
    • Online strategy
    • Search Engine Optimisation
    • Search Engine Marketing
    • Online Display Advertising
    • Affiliation Marketing
    • Google Analytics tracking and reporting
Portfolios

Portfolio

Learn more
twitter facebook linkedin
Resume created on DoYouBuzz