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Carole Priol

Customer Experience and Marketing Manager

Marketing and Communications Strategy
Project Management
Digital and print
Problem solving
Carole Priol
Australia (Victoria)
Professional Status
Employed
Open to opportunities
About Me
I am a communications and marketing expert with 9 years’ experience. I have knowledge of the service and public transport industries, working for major companies such as Air France and Transdev.
I have experience in implementing strategies and projects using new Information and Communication Technologies (social media, Smartphone application, digital signage, media monitoring, etc).
I am well organized and able to perform and prioritise several tasks as the same time. I also have excellent communication skills working at all levels of the organization.
Resume created on DoYouBuzz
  • Developed and implemented marketing and communication projects aimed at improving the customer experience and customer satisfaction and increasing patronage (e.g. “Catch the Bus” campaign around Port Melbourne, "Hold on" campaign across the network);
  • Responsible for improving customer information from pre to post journey, on-board, at stop and off system;
  • Oversaw Transdev's digital strategy (website, social media, apps, real time info, new technologies, etc.) and worked closely with the Communications team to deliver it;
  • Delivered and oversaw Transdev's disruption alert service and worked with Public Transport Victoria on improving multi-mode disruption information;
  • Oversaw customer experience programs such as Meet our Managers, Mystery Travellers, Customer Satisfaction Monitor;
  • Responsible for attaining and maintaining accreditation for the International Customer Service Standard;
  • Managed the customer feedback team.