I am a communications and marketing expert with 9 years’ experience. I have knowledge of the service and public transport industries, working for major companies such as Air France and Transdev. I have experience in implementing strategies and projects using new Information and Communication Technologies (social media, Smartphone application, digital signage, media monitoring, etc). I am well organized and able to perform and prioritise several tasks as the same time. I also have excellent communication skills working at all levels of the organization.
Development and execution of communications and marketing plans addressing cross-channel communications, content and segmentation approach;
Lead implementation of new customers, communications and marketing related projects in collaboration with key internal and external stakeholders in order to meet company’s KPIs;
Development of company’s digital strategy and deployment of digital programs/tools;
Enquired about and implemented customer innovation projects;
Set up and development of Web’Vibe, a social media monitoring tool, and trained staff in using it;
Enhanced customer information from pre to post journey both on-board and off bus;
Conducted customer surveys, analysed and interpret results to identify needs and opportunities;
Provided marketing input into Business Development opportunities;
Proactive role in developing and managing relationship with key stakeholders;
Coordinated design and build of artwork and corporate merchandising;
Financial management;
During the transition period: Set up of internal and external communications and marketing processes (including newsletter, social media accounts and standards, business branding activities, photoshoot, etc.); participated in implementing customer feedback processes, including Listen (a Salesforce tool); and developed and uploaded the company website.
