I am a communications and marketing expert with 9 years’ experience. I have knowledge of the service and public transport industries, working for major companies such as Air France and Transdev. I have experience in implementing strategies and projects using new Information and Communication Technologies (social media, Smartphone application, digital signage, media monitoring, etc). I am well organized and able to perform and prioritise several tasks as the same time. I also have excellent communication skills working at all levels of the organization.
Determined marketing strategies to reach new targets;
Managed recruitment of visitors by extending coverage of the fair on internet;
Created various forms of communications and marketing collaterals (programs, invitations, web banners, etc.);
Drafted creative briefs;
Welcomed and advised visitors to the 2010 Paris edition of the trade (60,000 visitors);
Updated website and the Facebook page;
Monitored the budget.
Detailed Description
I worked with the markerting Director, the sales and logistics teams in the organization of an annual trade for entrepreneurs.
I was responsible for creating all the communication supports necessary and dealed with the partners to increase the visibility of the trade in order to recruit as many visitors as possible.
Company Description
Salon des Entrepreneurs is a trade show dedicated to entrepreneurs, purchasers of companies, franchise applicants, self-employed people, very small and medium-sized enterprises managers and innovative enterprises managers. The trade gathers all the interlocutors they need to create or develop their companies, such as local authorities, corporate and financial institutions, vocational training, banks, insurances, ...
Salon des Entrepreneurs belongs to the Echos Group and LVMH.
