I am a communications and marketing expert with 9 years’ experience. I have knowledge of the service and public transport industries, working for major companies such as Air France and Transdev. I have experience in implementing strategies and projects using new Information and Communication Technologies (social media, Smartphone application, digital signage, media monitoring, etc). I am well organized and able to perform and prioritise several tasks as the same time. I also have excellent communication skills working at all levels of the organization.
Deployed new identity of the brand (internally and externally);
Took part in the development of the new customer strategy (from the definition of the different segments to the implementation of the marketing campaigns);
Created various forms of collaterals (brochures, advertisement posters with QR code, press releases, radio advertisements, web banners, etc.);
Set up customizable communications supports (brochures, flyers, posters and templates) for employees and insurance brokers;
Wrote articles for the internal newspaper and sales brochures;
Organized several events (internal events and participations to trade shows);
Participated in change and deployment of new identification of insurance agencies (signs and inside).
Detailed Description
I was mainly in charge of the deployment of the new brand’s identity. I was the link between the designer of the new logo and all internal teams and providers to set up the new graphic standards and modernize the insurance agencies of the group. I also cooperated with the advertising agency and the marketing department in order to create marketing practices.
In addition to that, I organized several internal events as a road show for the wishes of the CEO or the reveal of the new logo. I also oversaw the participation of the company to different trade shows, from the design of the stand to the creation of marketing supports.
Company Description
With approximately 1000 insurance brokers, Gan Assurances is an insurance company which offers professionals and private individuals expertise in : car, house, health, and death insurances, life insurance savings, superannuation, investment and guarantee. Gan Assurances is the fourth insurance brokers network in France, with 1.5 million customers.
