Camille DE ABREU
Driving License
Paris France
Employed
Open to opportunities
- Social media management: Social media strategy, community management, blogging, brand content, content creation, buzz, digital marketing
- Facebook, Twitter, Instagram & Pinterest expertise : audit, consulting, editorial strategy, community management, analytics, partnerships, influence
- Community management: Animating online conversations, updating content, initiating and further moderating communities, blogging
- Web management: Zoning, corporate websites, blogs, Facebook apps, mobile & tablets apps
- Rich Media: Shooting (best of, interviews...), webinars, livewebcast, web TV, buzz marketing, digital marketing
- Technological / editorial watch : Innovation, design, new technologies, communication & marketing blogs
Social Media Manager
Modedemploi
Since 2013
Full-time
Asnières-sur-seine
France
- Implement digital strategies and processes including :
- Social media optimization
- Create consistent branding and a cross-platform strategy
- Propose a strategic plan for editorial presence in social media networks,
- Identify bloggers, key influencers, develop and activate relationships
- Identify leads and other business opportunities in social networks
- Social media optimization
- Community management across multiple channels (including Facebook, Twitter, GooglePlus, Instagram, Pinterest, LinkedIn, Viadeo, YouTube) Please see profile interview : http://bit.ly/CM_jobprofile
- Develop marketing content for communication purposes (including photos, videos, studies, articles...)
- Define and implement weekly post plan
- Generate and manage editorial content and advertising / social media campaigns (Facebook, Twitter ads, seeding video, sampling)
- Schedule, post and engage with the audience (publish, reply, tweet and retweet) including community moderation
- Generate performance and analytics reports about engagement rates and reach of the different pages
- Scans news feeds for interesting articles, blogs, posts or videos to share
- Develop marketing content for communication purposes (including photos, videos, studies, articles...)
- Community manager of Kenzo Parfums International, Team EDF, PwC Carrières France, Polylogis, LogiRep, Patak's France, Make Up for Ever Academy, CGD2, Woodstock Bois...
Social Media Consultant / Community Manager
Freelance
February 2012
to April 2013
Consultant
France
- As a Consultant :
- Define and implement digital and social media strategy for various brands including Din Beauty, Pixarus, Paris Rentals by Ruben, Les Clubs OLG...
- Social media optimization
- Identify bloggers, key influencers, develop and activate relationships
- Identify leads and other business opportunities in social networks
- Generate performance and analytics reports about engagement rates and reach of the different pages
- Define and implement digital and social media strategy for various brands including Din Beauty, Pixarus, Paris Rentals by Ruben, Les Clubs OLG...
- As a Community manager :
- Define and implement weekly post plan
- Generate and manage editorial content and social media campaigns across multiple channels
- Schedule, post and engage with the audience (publish, reply, tweet and retweet)
- Liveblog during customer events (barcamp : experts workshop, conferences...)
- Video conference event and live broadcast across social media channels
- Scan news feeds for interesting articles, blogs, posts or videos to share
- Define and implement weekly post plan
Project Manager Web / Social Media
ATAFOTOSTUDIO
January 2011
to January 2012
Full-time
ORSAY
France
- I was responsible for:
- Helping companies and brands to understand and manage their digital footprints, and providing them with technical & strategic recommendations;
- Collaborating on a weekly basis with marketing and communication managers, brand managers, marketers, developers, product managers, project managers, suppliers;
- Designing zoning and user experience specifications (Front & Back Office) with Balsamiq mockup, running tests and correcting bugs;
- Functional management of 5 team members (4 developers and 1 designer)
- Helping companies and brands to understand and manage their digital footprints, and providing them with technical & strategic recommendations;
- As a community manager, my responsibilities were to:
- Initiate and further moderate online conversations on Facebook fan page of Lissac l’Opticien and to update website content of Lissac Website: http://www.lissac.fr
- Update website content of Kinderchocolat website: http://www.kinderchocolat.fr, to help subscribers overcome their technical issues and reply to their questions
- Initiate and further moderate online conversations on Facebook fan page of Lissac l’Opticien and to update website content of Lissac Website: http://www.lissac.fr
Rich Media Project Manager
WEBCASTORY
January 2008
to November 2010
Full-time
PARIS
France
- I was in charge of:
- Designing proposals for customers and providing them with recommendations;
- Managing the company relationship with core customers (Orange Business Services, TNS Sofres, Sodexo, GDF SUEZ, CEGID, SONY ERICSSON) and rationalizing sophisticated projects (webinars, interactives platforms, Livecast)
- Monitoring Web TV and Rich Media projects (Sodexo livewebcast, budget 120K€: one month of preparation, designed storyboard and specifications, tests in real conditions. About 250 employees around the world were connected on a secure platform to watch in real-time and participate in the live Sodexo International meeting;
- Coordinate the field work of cameramen, filmmakers, editors, actors, journalists. Around 20 people;
- Designing proposals for customers and providing them with recommendations;
- I worked on a social web TV named TechtocTv as community manager. My mission was to:
- Invite weekly experts and specialists to express their points of view and discuss their opinions during Internet debates
- Update and animate this web TV of 10 000 subscribers
- Develop and implement consistent actions to promote this web TV on social media networks (Facebook, Twitter, Viadeo, Linkedin)
- Invite weekly experts and specialists to express their points of view and discuss their opinions during Internet debates
- In charge of :
- Editorial planning
- Interviewing experts during exhibitions
- Editing and publishing the video on web-tv platforms
Please see an example of this here: http://bit.ly/1E6UakX
- Editorial planning
Communication and Operational Marketing Manager
ASSYSTEM FRANCE
September 2005
to December 2007
Part-time
Montigny Le Bretonneux
France
- In this position, I was in charge of:
- Building and implementing a marketing strategic plan;
- Generating industrial and marketing content in collaboration with the Communication Group of Assystem;
- Monitoring marketing and communication operations;
- Developing marketing content for communication purposes including commercial presentations, press releases, internal and external newsletters;
- Organising several professional exhibitions like Geneva Motor Show and JAMA CLEPA exhibitions;
- Elaborating studies: identifying automotive influencers and locating their factories (GM, Nissan, BMW…)
- Building and implementing a marketing strategic plan;
- Develop, conceive, forecast and manage projects.
- Draft specifications, schedule actions, conduct status meetings.
- Cooordinate project resources (marketing and communication managers, brand managers, marketers, developers, product manager, project manager, developers, cameramen, photographers, journalists).
- Follow-up on several projects simultaneously
- Manage digital and social media projects
- Pitch and present an offer in a highly professional manner
- Manage multiple customers and projects under tight deadlines
- Demonstrable passion about satisfying customers
- Negotiate conditions for collaboration and partnership
- MICROSOFT Office (Powerpoint, Excel, Word, Outlook)
- MS project (project tool)
- Final Cut Pro (video editing software)
- Camtasia Studio (screen recorder)
- Mac OS X
- Hootsuite pro
- Talkwalker
- SocialBaker
- Facebook Insights
- Balsamiq mockup
- French: Fluent written and oral
- English: Good skills, both written and oral
- Spanish: Advanced
- Portuguese: Intermediate
- Through blogs : Fubiz, PresseCitron, Marketing & Innovation, Marketing 2.0, Marketing Alternatif, Grégory Pouy – échanger ses idées, Larcenette, Blogoergosum, OWNI…etc
- Through Facebook, Twitter, Feedly, Scoop it
- I'm a runner, target: 42K
- Races 2014: 10 km "La Corrida de Noël", 16 km de Paris-Versailles.
- Triathlon Race 204: Triathlon Chantilly Castle, Triathlon Jablines
Operational Marketing and International Development