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Camille DE ABREU

Camille DE ABREU

Social Media Manager

Driving License
Paris France
Employed Open to opportunities
  • Social media management: Social media strategy, community management, blogging, brand content, content creation, buzz, digital marketing
  • Facebook, Twitter, Instagram & Pinterest expertise : audit, consulting, editorial strategy, community management, analytics, partnerships, influence
  • Community management: Animating online conversations, updating content, initiating and further moderating communities, blogging
  • Web management: Zoning, corporate websites, blogs, Facebook apps, mobile & tablets apps
  • Rich Media: Shooting (best of, interviews...), webinars, livewebcast, web TV, buzz marketing, digital marketing
  • Technological / editorial watch : Innovation, design, new technologies, communication & marketing blogs

Social Media Manager

Modedemploi
Since 2013
Full-time
Asnières-sur-seine
France
  • Implement digital strategies and processes including :
    • Social media optimization
    • Create consistent branding and a cross-platform strategy
    • Propose a strategic plan for editorial presence in social media networks,
    • Identify bloggers, key influencers, develop and activate relationships
    • Identify leads and other business opportunities in social networks
  • Community management across multiple channels (including Facebook, Twitter, GooglePlus, Instagram, Pinterest, LinkedIn, Viadeo, YouTube) Please see profile interview : http://bit.ly/CM_jobprofile
    • Develop marketing content for communication purposes (including photos, videos, studies, articles...)
    • Define and implement weekly post plan
    • Generate and manage editorial content and advertising / social media campaigns (Facebook, Twitter ads, seeding video, sampling)
    • Schedule, post and engage with the audience (publish, reply, tweet and retweet) including community moderation
    • Generate performance and analytics reports about engagement rates and reach of the different pages
    • Scans news feeds for interesting articles, blogs, posts or videos to share
  • Community manager of Kenzo Parfums International, Team EDF, PwC Carrières France, Polylogis, LogiRep, Patak's France, Make Up for Ever Academy, CGD2, Woodstock Bois...

Social Media Consultant / Community Manager

Freelance
February 2012 to April 2013
Consultant
France
  • As a Consultant :
    • Define and implement digital and social media strategy for various brands including Din Beauty, Pixarus, Paris Rentals by Ruben, Les Clubs OLG...
    • Social media optimization
    • Identify bloggers, key influencers, develop and activate relationships
    • Identify leads and other business opportunities in social networks
    • Generate performance and analytics reports about engagement rates and reach of the different pages
  • As a Community manager :
    • Define and implement weekly post plan
    • Generate and manage editorial content and social media campaigns across multiple channels
    • Schedule, post and engage with the audience (publish, reply, tweet and retweet)
    • Liveblog during customer events (barcamp : experts workshop, conferences...)
    • Video conference event and live broadcast across social media channels
    • Scan news feeds for interesting articles, blogs, posts or videos to share
  • I was responsible for:
    • Helping companies and brands to understand and manage their digital footprints, and providing them with technical & strategic recommendations;
    • Collaborating on a weekly basis with marketing and communication managers, brand managers, marketers, developers, product managers, project managers, suppliers;
    • Designing zoning and user experience specifications (Front & Back Office) with Balsamiq mockup, running tests and correcting bugs;
    • Functional management of 5 team members (4 developers and 1 designer)
  • As a community manager, my responsibilities were to:
    • Initiate and further moderate online conversations on Facebook fan page of Lissac l’Opticien and to update website content of Lissac Website: http://www.lissac.fr
    • Update website content of Kinderchocolat website: http://www.kinderchocolat.fr, to help subscribers overcome their technical issues and reply to their questions
Company Description
ATAFOTOSTUDIO is a web agency which designs and develops corporate websites, e-commerce platforms, blogs, Facebook apps, Mobile apps, Tablets apps.
Customers: Ferrero, Lissac L'Opticien, Corrèze Tourisme, Piment DDB (Bonobo Jeans), The Roxane Company (Sofitel), Leg Agency (Eurostar), Gérard Darel
Company website
  • I was in charge of:
    • Designing proposals for customers and providing them with recommendations;
    • Managing the company relationship with core customers (Orange Business Services, TNS Sofres, Sodexo, GDF SUEZ, CEGID, SONY ERICSSON) and rationalizing sophisticated projects (webinars, interactives platforms, Livecast)
    • Monitoring Web TV and Rich Media projects (Sodexo livewebcast, budget 120K€: one month of preparation, designed storyboard and specifications, tests in real conditions. About 250 employees around the world were connected on a secure platform to watch in real-time and participate in the live Sodexo International meeting;
    • Coordinate the field work of cameramen, filmmakers, editors, actors, journalists. Around 20 people;
  • I worked on a social web TV named TechtocTv as community manager. My mission was to:
    • Invite weekly experts and specialists to express their points of view and discuss their opinions during Internet debates
    • Update and animate this web TV of 10 000 subscribers
    • Develop and implement consistent actions to promote this web TV on social media networks (Facebook, Twitter, Viadeo, Linkedin)
  • In charge of :
    • Editorial planning
    • Interviewing experts during exhibitions
    • Editing and publishing the video on web-tv platforms
      Please see an example of this here: http://bit.ly/1E6UakX
Company Description
WEBCASTORY is a social TV producer. It's a Rich media and Web TV agency specialized in producing rich media creations and interactive video for major websites.


Company website
  • In this position, I was in charge of:
    • Building and implementing a marketing strategic plan;
    • Generating industrial and marketing content in collaboration with the Communication Group of Assystem;
    • Monitoring marketing and communication operations;
    • Developing marketing content for communication purposes including commercial presentations, press releases, internal and external newsletters;
    • Organising several professional exhibitions like Geneva Motor Show and JAMA CLEPA exhibitions;
    • Elaborating studies: identifying automotive influencers and locating their factories (GM, Nissan, BMW…)
Company Description
Assytem is a worldwide engineering company. 40 years of experience have made Assystem a key partner of the world's largest industrial groups: Airbus, Areva, Alstom, EDF, EADS, General Electric, MTU, Peugeot, Renault, Rolls Royce, Safran, Thales,...
Company website