Implement digital strategies and processes including :
Social media optimization
Create consistent branding and a cross-platform strategy
Propose a strategic plan for editorial presence in social media networks,
Identify bloggers, key influencers, develop and activate relationships
Identify leads and other business opportunities in social networks
Community management across multiple channels (including Facebook, Twitter, GooglePlus, Instagram, Pinterest, LinkedIn, Viadeo, YouTube) Please see profile interview : http://bit.ly/CM_jobprofile
Develop marketing content for communication purposes (including photos, videos, studies, articles...)
Define and implement weekly post plan
Generate and manage editorial content and advertising / social media campaigns (Facebook, Twitter ads, seeding video, sampling)
Schedule, post and engage with the audience (publish, reply, tweet and retweet) including community moderation
Generate performance and analytics reports about engagement rates and reach of the different pages
Scans news feeds for interesting articles, blogs, posts or videos to share
Community manager of Kenzo Parfums International, Team EDF, PwC Carrières France, Polylogis, LogiRep, Patak's France, Make Up for Ever Academy, CGD2, Woodstock Bois...
Helping companies and brands to understand and manage their digital footprints, and providing them with technical & strategic recommendations;
Collaborating on a weekly basis with marketing and communication managers, brand managers, marketers, developers, product managers, project managers, suppliers;
Designing zoning and user experience specifications (Front & Back Office) with Balsamiq mockup, running tests and correcting bugs;
Functional management of 5 team members (4 developers and 1 designer)
As a community manager, my responsibilities were to:
Initiate and further moderate online conversations on Facebook fan page of Lissac l’Opticien and to update website content of Lissac Website: http://www.lissac.fr
Update website content of Kinderchocolat website: http://www.kinderchocolat.fr, to help subscribers overcome their technical issues and reply to their questions
Company Description
ATAFOTOSTUDIO is a web agency which designs and develops corporate websites, e-commerce platforms, blogs, Facebook apps, Mobile apps, Tablets apps. Customers: Ferrero, Lissac L'Opticien, Corrèze Tourisme, Piment DDB (Bonobo Jeans), The Roxane Company (Sofitel), Leg Agency (Eurostar), Gérard Darel
Designing proposals for customers and providing them with recommendations;
Managing the company relationship with core customers (Orange Business Services, TNS Sofres, Sodexo, GDF SUEZ, CEGID, SONY ERICSSON) and rationalizing sophisticated projects (webinars, interactives platforms, Livecast)
Monitoring Web TV and Rich Media projects (Sodexo livewebcast, budget 120K€: one month of preparation, designed storyboard and specifications, tests in real conditions. About 250 employees around the world were connected on a secure platform to watch in real-time and participate in the live Sodexo International meeting;
Coordinate the field work of cameramen, filmmakers, editors, actors, journalists. Around 20 people;
I worked on a social web TV named TechtocTv as community manager. My mission was to:
Invite weekly experts and specialists to express their points of view and discuss their opinions during Internet debates
Update and animate this web TV of 10 000 subscribers
Develop and implement consistent actions to promote this web TV on social media networks (Facebook, Twitter, Viadeo, Linkedin)
In charge of :
Editorial planning
Interviewing experts during exhibitions
Editing and publishing the video on web-tv platforms Please see an example of this here: http://bit.ly/1E6UakX
Company Description
WEBCASTORY is a social TV producer. It's a Rich media and Web TV agency specialized in producing rich media creations and interactive video for major websites.
Building and implementing a marketing strategic plan;
Generating industrial and marketing content in collaboration with the Communication Group of Assystem;
Monitoring marketing and communication operations;
Developing marketing content for communication purposes including commercial presentations, press releases, internal and external newsletters;
Organising several professional exhibitions like Geneva Motor Show and JAMA CLEPA exhibitions;
Elaborating studies: identifying automotive influencers and locating their factories (GM, Nissan, BMW…)
Company Description
Assytem is a worldwide engineering company. 40 years of experience have made Assystem a key partner of the world's largest industrial groups: Airbus, Areva, Alstom, EDF, EADS, General Electric, MTU, Peugeot, Renault, Rolls Royce, Safran, Thales,...