Development of an annual sales plan to support the strategy and goals of the company to reach our 65 Mio € turnover. Leads the implementation and execution of the sales policies and practices. Ensures that the communications are well coordinated, support sales goals. Recruite, train, and manage the sales team in DACH. Recommends sales strategies based on market research and competitors analyses, to improve the turnover. Build the distribution strategies with our global partners and licensers. Responsible for the implementation of a new digital showroom and new sales software. Work very closed with the marketing department.