Sylke Camberlein-Melzer
European sales director
Driving License
Merkwiller-Pechelbronn (67250) France
Professional Status
Employed
Open to opportunities
About Me
As a former competitive athlete in throwing the discus, I know how to use my strength and experiences skillfully and profitably.
Sales director DACH
AstorMüller AG
Since March 2021
- Development of an annual sales plan to support the strategy and goals of the company to reach our 65 Mio € turnover.
Leads the implementation and execution of the sales policies and practices.
Ensures that the communications are well coordinated, support sales goals.
Recruite, train, and manage the sales team in DACH.
Recommends sales strategies based on market research and competitors analyses, to improve the turnover.
Build the distribution strategies with our global partners and licensers.
Responsible for the implementation of a new digital showroom and new sales software.
Work very closed with the marketing department.
Head of sales europe
ic! berlin brillen GmbH
September 2018
to February 2021
- Responsible for the global sales (~10 Mio. €) of a Berlin based premium eyewear manufacturer in Europe.
Manage and control the company’s performance and finances. Develop and monitor budget plans for each country. Establish pricing policies, estimate job costs and secure quality sub- management throughout the company.
Lead team of sales reps, agents and distributors across Europe. Built strong relationships with customers, sales teams and marketing department. Manage the whole customer service team.
Develop and implement operational practices, strategies and plans to improve product and service availability. Identify business opportunities for company development and expansion. Provide senior management with future cost savings measures to drive profit gains for the region. - Achievements:
Elaboration of a new return and complaint process.
Development and introduction of training materials and webinars, included company visits.
Implementation of the key account strategy.
Elaboration and development of a strong report structure.
Implementation of CRM / sales force.
Development of an own online store including click and collect.
Development of ideas for pop up stores concepts.
Sales director Germany
Geox
December 2013
to June 2018
- Develop, implement and manage german businessplan and sales strategies.
Responsible for a ~68 Mio € turnover.
Monitor operations to forecast sales volumes and analyse historical and projected customer performance
Achieve targets for revenu, profitability and sales growth.
Work cross-functionally with headquarter and all other departments.
Lead an effective sales team. - Achievements:
Development and implementation of SMU collection.
Implementation of trainings tools for customers.
Achieve annual sales targets in the double digit range.
Country manager Germany and Denmark
Van de Velde
March 2012
to November 2013
- Managing the whole sales force
Planning and generating sales and revenue growth in both countries
Defining actions to increase TO
Formulating sales development , annual customers plan, and ensure execution in line with sales targets , brand image and company strategy.
Positioning brand. - Achievements:
Enhancement of the trainings Academy.
Implementation of key account structure.
Creation and development of own “Rigby and Peller” retail with franchise concept.
Head of wholesales Apparel/bags/accessoires
Bernd Hummel GmbH
June 2008
to February 2012
- Build and lead the sales force in 21 european countries (including countries with distributors)
Responsible of negotiating with the main key accounts .
Goals and targets setting.
Responsible for the sales forecast and future planning, including margin and prices structures.
Transform marketing strategy into tactical market plans.
Report directly to CEO
Sales and project manager DACH
Byttebier-Michels
November 2004
to May 2008
Vichte
Belgium
- Saales of the home-made and import collection for promotion and home textiles.
Making market researches.
Responsible for building a new sales organisation.
Development of a new key account strategy.
In charge of coordinating european projects.
Sales manager Germany-Austria
Alain Mikli
November 2003
to April 2004
- Manufacturing and sales of brand glasses, Alain Mikli, Mikli, Issey Miakey, Starck eyes.
In charge of 7 sales representatives, and a 5 million€ budget.
Increase the turnover by 15% .
Creation and development of a new repair workshop in Germany and Austria.
Responsible for exhibitions and sales meetings.
Account manager and technical advisor
Nike
August 1994
to October 2003
- Account manager for south Germany .
Sales rep of the year 2001.
Managing 200 customers and a 5 million €
turnover.
Presentation of the new Nike technologies and strategies.
Analysis of customer’s market.
Contibution to the development of the different sales strategies.
Development of product lines plans for top accounts.
Fitness center manager and fitness instructor
Joop women’s fitness center
August 1990
to September 1994
Berlin
Germany
- In charge of the operational business.
Managing a team of 30 trainers.
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Ability to build strong and effective relationships internally and externally
Expert
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Strategic thinking and business planning
Expert
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P&L and budget management
Expert
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People management and development
Expert
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Cross cultural management
Expert
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Microsoft office suite
Expert
- German mother tongue, English fleut.
