Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

Maryline CABANE

Maryline CABANE

Sponsorship and Business Development Manager at French Football Federation

35 years old
Driving License
Nice France
Employed Unavailable
-Experience in the Sport Business industry before entering the FFF:
*Federation: French Football Federation
*Clubs: Manchester United FC, Olympique de Marseille, OGC Nice, RC Toulon
*Stadium: Allianz Riviera
*Events: Wimbledon, UEFA EURO 2016, UEFA Champions League
*Championships: Coupe de France, D1 Arkema
*Sponsors: Pernod Ricard UK, Michelin, AG2R La Mondiale
*Strategy Consultancy: NZConsulting
*Media: RTVE, 1st Spanish Radio and Television Corporation
*Foundation: Manchester United Foundation
*Olympic movement: London 2012 Olympic Games during one year (communication, organization, competitions, marketing activations, sponsorship, countries houses, etc)
*Union: UPE 06 (Movement of French Enterprises in the French Riviera)

-Degrees:
*Certificate of Advanced Studies, UEFA Certificate in Football Management, 10 ECTS credits, 2020
*Master of Science, Strategy and Organisation Consultancy, EDHEC Business School, 2013
*Advanced Master, International Sport & Event Management, Kedge Business School, 2012
*Bachelor, Business Administration and Management, EDHEC Business School, 2010
Resume created on DoYouBuzz
  • Nice Eco Stadium, operating company of the Allianz Riviera Stadium and subsidiary of VINCI Stadium
  • VINCI Stadium is the leading European operator of major sports and concert arenas. Its network includes the Stade de France in Paris, the Allianz Riviera in Nice, the Matmut Atlantique in Bordeaux, the MMArena in Le Mans and the Queen Elizabeth Olympic Park in London
  • In charge of the relationship with the SAS EURO 2016 Hospitality Production department based in Nice
  • In charge of the relationship with the SAS EURO 2016 Sales and Corporate Hospitality Marketing department based in Paris since May 2014
  • The MEDEF's only objective is to make France a winner and its only obsession is employment. That is why the MEDEF and the enterprises of France are proposing, loudly and clearly, a real ambition for our country. An ambition which gives meaning to the efforts and reforms needed in the next few years.The ambition to create 1 million jobs in 5 years.
  • Sponsorship of the 2012 Wimbledon championships
  • Partnership with tennis ambassador Andre Agassi
  • Launch of a new range of wine with celebrity brand ambassador Naomi Watts
  • Internal communications & digital activations
Learn more
  • Michelin: organisation of the 2011 International Business and Sport Convention
  • Sport Business Personality Award: organisation of the 2011 ceremony
  • AG2R La Mondiale: communication strategy of the 20th sailing race Transat AG2R La Mondiale
  • International sport federation for para-athletes with an intellectual disability (INAS): fundraising initiative
  • Analysing international papers, drafting and diffusion of the daily press review
Learn more
  • Support for the department daily activities
  • Matchday entertainment implementation
  • Benchmarks of football clubs’ websites and social networks
Learn more
  • Public Relations and Marketing services to Manchester United Football Club, Manchester United Foundation and Manchester United Sponsors
Learn more
  • Involvement in the 2009/2010 communication plan centered on the 110 year history of the club
  • Rota management, business trips logistics and budget control of media personnel
Learn more
  • Participated actively in the advertising creation and development for the various products and subsidiaries companies
  • Overview of the management of RTVE brand image and visual identity
  • Coordinated national and international press conferences, for TV or radio news programs, and events launches
Learn more
  • Wrote articles and reports for the football club newspapers, match day programs and website including player interviews
  • Participated in shooting and editing of Olympique de Marseille TV programs
Learn more
  • Set up, organized and coordinated the subscription marketing campaign
  • Sold company annual subscriptions by phone
  • Greeted and advised customers to renew and sell annual subscriptions
  • Provided customers payment facilities
Learn more
  • Sport Business, Sports Marketing, Strategic Consulting, Public Relations, Event Management, Brand Management, Sponsorship, Communications, Marketing, Strategy, Media Relations, Ticket Sales, Sports
  • English, Fluent
  • Spanish, Excellent working knowledge
  • Italian, Good working knowledge
  • French, Native language
  • Internet, Microsoft Office (Word, Excel, PowerPoint, Outlook, Access), Sitecore CMS
  • Smart knowledge of social media: Facebook, Twitter, Instagram, Linkedin
-Master Thesis: Sponsorship strategy analysis of a top sponsor in tennis. Grade of 18.5 out of 20 obtained.
-Promotion ranking: 4/91 students, 1st woman. 12 out of all 331 Master of Science students.

Certificate of Advanced Studies

University of Lausanne

2019 to 2020
*Certificate of Advanced Studies, UEFA Certificate in Football Management, 10 ECTS credits, 2020, , Graduated with highest honours

Bachelor of Business Administration (BBA), Major in International Business Management

EDHEC Business School – Nice, France

September 2006 to August 2010
-Master Thesis: Communication of the Professional Football Clubs. Grade of 19.25 out of 20 obtained.
-One semester spent abroad at LIUC University in Milan (Italy) during third year in 2008.
-Major in International Business & Management (100% in English).

Advanced Master Degree, International Sport & Event Management (50% in English)

Euromed Management / Kedge Business School – Marseille, France

September 2010 to December 2012
-Programme ranked 13th Worldwide and 1st in France in 2012/2013
-Ranking sources:
*www.best-masters.com/ranking-master-sports-management.html
*www.meilleurs-masters.com/master-management-du-sport.html

Baccalaureate Degree (A-levels) in Science and Math obtained with Honors

Lycée Audiberti – Antibes, France

September 2003 to July 2006