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Burak Açarçiçek

Senior Media Planner

Burak Açarçiçek
35 years old
Driving License
Üsküdar / Istanbul Turkey
Professional Status
Employed
Available
About Me
I am a senior online & offline media manager who follows and innovates in the ever-changing and evolving digital world.
Resume created on DoYouBuzz
  • Researching and evaluating market data.
  • Overseeing campaign budgets and negotiating costs for features such as advertising room and offline and online media campaigns.
  • Supervising the implementation of social media campaigns.
  • Building relationships with influencers, journalists and media outlets.
  • Identifying target audiences and analyzing their behavior, characteristics, and routines.
  • Choosing the best media outlet combination for different campaigns.
  • Preparing and presenting campaign proposals.
  • Monitoring media trends of all channels, including magazines, blogs, radio, outdoor and television.
  • Assessing the success of media advertising plans and campaigns.
  • Proofreading all advertisements and marketing campaigns before release.
  • Hire and train other team members.
  • Manage offline & online media budgets.
  • Plan and direct marketing campaigns
  • Manage an organization's website and maintain it.
  • Optimize content for the website and social media platforms.
  • Building relationships with influencers, journalists and media outlets.
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Track the website traffic flow.
  • Implement and analyze performance metrics.
  • Device experiments and conversion tests.
  • Provide internal reports on a regular basis.
  • Execute new and creative collaborations among technologies and platforms.
  • Measure and assess goals vis-à-vis ROI.
  • Knowledge and also experience with Google Analytics, DoubleClick, DV360, DMP, Criteo, Paid Search and Facebook ads.
  • Experience in Content management (development / adaptation) and Influencer project management.
  • Referances
    Honda Turkey
    Namet
    Ayakkabi Dünyasi
    Aegon Emeklilik ve Hayat
  • Analyzing project requirements and preparing budgets and schedules.
  • Developing detailed designs, plans, and monitoring progress as well as writing up reports.
  • Leading with relevant teams, clients, and managers for the duration of the project.
  • Conducting research on market trends and how to use social media for advertising.
  • Building relationships with influencers, journalists and media outlets.
  • Establishing good relationships with clients and other professionals.
  • Using content management systems and project management software.
  • Aligning digital marketing strategies with overall business goals.
  • Managing and improving all social media accounts.
  • Keeping abreast of all developments in digital marketing.
  • Hire and train other team members.
  • References
    Ibrahim Etem Menarini Group
    Sodexo Entegre Hizmet Yönetimi
    Porcöz
    Remington Turkey
    L&R Health and Beauty Turkey
  • Developing custom marketing and advertising strategies.
  • Creating designs and layouts for media outlets.
  • Writing pitches, blog posts and articles.
  • Creating social media posts.
  • Building relationships with influencers, journalists and media outlets.
  • Making decisions about the cost of branding and analyzing trends in customer spending.
  • Overseeing social media accounts and ensure brand consistency.
  • Conducting meetings with clients.
  • Overseeing marketing staff.
  • Manage client's budgets.
  • Oversee projects and campaigns.