Burak Açarçiçek

Resume created on DoYouBuzz

Experiences

Researching and evaluating market data.
Overseeing campaign budgets and negotiating costs for features such as advertising room and offline and online media campaigns.
Supervising the implementation of social media campaigns.
Building relationships with influencers, journalists and media outlets.
Identifying target audiences and analyzing their behavior, characteristics, and routines.
Choosing the best media outlet combination for different campaigns.
Preparing and presenting campaign proposals.
Monitoring media trends of all channels, including magazines, blogs, radio, outdoor and television.
Assessing the success of media advertising plans and campaigns.
Proofreading all advertisements and marketing campaigns before release.
Hire and train other team members.
Manage offline & online media budgets.

Plan and direct marketing campaigns
Manage an organization's website and maintain it.
Optimize content for the website and social media platforms.
Building relationships with influencers, journalists and media outlets.
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow.
Implement and analyze performance metrics.
Device experiments and conversion tests.
Provide internal reports on a regular basis.
Execute new and creative collaborations among technologies and platforms.
Measure and assess goals vis-à-vis ROI.
Knowledge and also experience with Google Analytics, DoubleClick, DV360, DMP, Criteo, Paid Search and Facebook ads.
Experience in Content management (development / adaptation) and Influencer project management.

Referances
Honda Turkey
Namet
Ayakkabi Dünyasi
Aegon Emeklilik ve Hayat
Analyzing project requirements and preparing budgets and schedules.
Developing detailed designs, plans, and monitoring progress as well as writing up reports.
Leading with relevant teams, clients, and managers for the duration of the project.
Conducting research on market trends and how to use social media for advertising.
Building relationships with influencers, journalists and media outlets.
Establishing good relationships with clients and other professionals.
Using content management systems and project management software.
Aligning digital marketing strategies with overall business goals.
Managing and improving all social media accounts.
Keeping abreast of all developments in digital marketing.
Hire and train other team members.

References
Ibrahim Etem Menarini Group
Sodexo Entegre Hizmet Yönetimi
Porcöz
Remington Turkey
L&R Health and Beauty Turkey
Developing custom marketing and advertising strategies.
Creating designs and layouts for media outlets.
Writing pitches, blog posts and articles.
Creating social media posts.
Building relationships with influencers, journalists and media outlets.
Making decisions about the cost of branding and analyzing trends in customer spending.
Overseeing social media accounts and ensure brand consistency.
Conducting meetings with clients.
Overseeing marketing staff.
Manage client's budgets.
Oversee projects and campaigns.

Education

Skills

Google Adwords

Good
Web Analytics,Production Marketing, Direction Marketing,Product Manager,Temam Leadership

Good

Senior Media Planner