A multilingual marketing director with an international experience in both phamaceutical & food industries, a know-how in innovation leadership & a background in food & life science.
This new communication platform had a TREMENDOUS impact on sales, nearly doubling market share in a month time, despite a very competitive digestion & liver segment.
Non- standard campaign aiming at winning the esteem of young people who neglect diarrhea. Campaign brought a 20 points increase in top of mind awareness and got nominated in "Golden Eagle" 2011 competition.
Danio pack was redisgned with introduction of a colour code & reflection of best method for small hunger positioning. Succesfull variants were launched on this positionning (banana, bigger packs). A revolutionary salty range was created, to tap into the significant savoury cheese market in Poland.
Activia introduced or leveraged few revolutionary elements: - a 2 pack in a single cup market - an impactful communication at the point of sales thanks to a strong colour code, the surface offered by carton wrap and the bloc disposition. This contributed to effective recruitment at launch. Activia drinkable launch in 200mL handy bottle brought significant incremental volume, and allowed to put successfully a foot in the developping drinkable market.
