A multilingual marketing director with an international experience in both phamaceutical & food industries, a know-how in innovation leadership & a background in food & life science.
(In parallel to assignment in Poland. €20m turnover, €3m budget, managed 3 people)
Detailed Description
Results: o+70% in 2006 and +30% in 2007 in volume through Actimel further development & Activia boom.
Actions: o Coached local team in implementation of tracking& testing tools for better understanding, in sharper communication & promotion development & in better strategic planning with insightful & focused plans. > Best marketing plan presented in 2007 by local team & team members promoted.
