A multilingual marketing director with an international experience in both phamaceutical & food industries, a know-how in innovation leadership & a background in food & life science.
Results: o+30% in volume and + 5% in profits. Drove category growth, market share (+12 pts), penetration & intensity. Danio became a “local jewel” inspiring other countries.
Actions: o Cut price drastically and optimised production costs without impact on value for consumers. o Strengthened Danio value perception and image as best solution for between meal hunger: - In-depth consumer research on small hunger, - Outstanding TV copy development with excellent pre-tests and in-market results, - Exploration of new media with 1st successful viral campaign of Danone Group, - Optimisation of promotions toward more benefit oriented campaigns. > Danio became 1st solution against small hunger across categories with great TOM awareness (50% +20pts). o Developed portfolio: cut non strategic flankers, launched successful innovations fitting brand benefit.
