A multilingual marketing director with an international experience in both phamaceutical & food industries, a know-how in innovation leadership & a background in food & life science.
€25 m turnover - Managing a team up to 14 people, in charge of consumer marketing, trade-marketing & health marketing. Member of management board.
Detailed Description
Results: Profitably accelerated consumer sales in 2013 (+10% in consumer sales, +11% in EBITA) Contributed to profit maintenance in a tough 2014 year (-19% in consumer sales, -3% in EBITA) and turn-around in 2015 (-2% in consumer sales, +5% in EBITA)
Actions: o Completed marketing team, developed its competencies and remodeled it to reduce its costs. o Recommended & implemented changes in ways of working within Company (Planning, Innovation management, Marketing & Trade focus & initiative preparation, Cross-departmental work) o Strengthened strategic planning process and increased new product development pipeline. o Audited agencies & pitched new ones when relevant (in particular media pitch). o Optimized brand portfolio and set back in-licensed brands portfolio to growth. o Supervised also health and trade-marketing. o Built the case for new medical sales force and implemented team from scratch. o Recommended a Merger & Acquisition case and was part of acquisition project team. o Contributed to integration with Cederroth
