Claire Benzekri
Partner Development, Trade Marketing & Sales
38 years old
LEVALLOIS-PERRET (92300) France
Professional Status
Employed
Just looking around
About Me
10 years’ experience in digital business and marketing within the entertainment industry (Music, Home Video & Telecom). An enthusiastic team player with good communication and interpersonal skills who enjoys a fast-paced digital environment.
Experiences
Senior Trade Marketing Digital Manager
Warner Bros Entertainement France
Since February 2015
Full-time
Paris
France
- Responsible of the digital trade marketing for all French local accounts on VOD (Video on Demand) & EST (download)
- Increasing sales and turnover for digital clients (Orange, TF1, Canal, Google)
- Building and managing strategic partnerships around the WB franchises (Harry Potter, DC), and major releases (Joker, A Star Is Born, Aquaman, Ready Player One, Wonder Woman, Interstellar)
- Developing specific promotional operations (offer, conditions, process)
- Follow-up performance of all new releases and operations
- Optimizing the WB catalogue for each client
Partner Development & Digital Sales Manager
Sony Music Entertainment
May 2013
to February 2015
Full-time
Paris
France
- Managing streaming accounts : Spotify, Napster, Xbox & Telecom : SFR
- Expanding streaming business, strategic partnerships
- Evangelize internally streaming services at all levels (artists, marketing, management)
- Building and managing strategic partnerships around our artists (concert, video interview, exclusive content)
- Leveraging data from streaming services consumption
Product, Content & Music Partnership Manager
SFR
July 2009
to May 2013
Full-time
Paris
France
- Content acquisition & management: day-to-day partners relationships
- Partnerships (live event, video interview, exclusive content)
- Sales development & Business Review
- Management of Spotify partnership (Marketing, offer, promotion, sales training)
- Improve product's UX (web, mobile & app)
E-marketing Assistant
Betclic
September 2007
to June 2008
Internship
London
United Kingdom
- Customers acquisition : affiliation & emailing campaigns
Advertising Sales & Partnerships
Radio Nova
January 2007
to June 2007
Internship
Paris
France
- Music advertising campaigns : turnover 200K€
- Partnerships "Nova Aime" for Album releases, Concerts...
for competitive entrance to French Business School
Interests
Podcast : daily listening
- Top 5: Entre, Transfert, Emotions, La Poudre, Mansplaining
- Tech: Génération DIY, Tech-off, Vlan, Marty
- Kids: Maternelles, Mariés 3 enfants, les p'tites histoires, Pommes d'Api
- Série: Calls, L'employé, Initials SG
- News: La Story, Code source, Fenêtre sur cour
Literature
- Top 5: Quincy, Les Fourmis, Des fleurs pour Algernon, La Mémoire d'Abraham, Ensemble c'est tout
- Audible: Petit Pays, La fille du train
- Podcast: Le Book Club
Music
- Spotify addict
- Concerts & festivals
Travel
- Vietnam (6 months)
- UK (12 months)
- India (1 month)
Skills
Sales & Trade Marketing
-
Content Management
Expert
-
Strategic Partnerships
Expert
-
Interpersonal Relationship
Expert
-
Project Management
Advanced
-
Business Development
Advanced
-
Media Campaigns
Good
Languages: Functional English
Computer skills
-
Microsoft office
Advanced
-
Adobe Photoshop
Intermediate
Soft Skills
- Self-management
- Results-driven
- Team Player
- Passionate
- Polyvalent
- Optimist
