Followed the design and development of the future company and game presentation sites (seaofclouds.iello.fr…)
Managed communities on Social Networks (Facebook, Twitter, YouTube, Instagram…) and French and English-speaking forums (trictrac.net, boardgamegeek.com…)
Monitored and strategically planned online advertizing campaigns
Wrote presentation blurbs and sales pitches for games
Managed relations with French and European specialist press: releases, interviews, special campaigns, review samples…
Monitored and managed PR and brand image
Managed mailing campaigns
Company Description
Founded in 2004 in Nancy, France, IELLO is now a board game publisher and distributor of worldwide renown. A U.S. branch was created in 2012 with the goal to increase the firm's presence in North America. The publisher aims to meet the expectations of a new generation of players, by designing beautiful, fun and deep games. IELLO's catalog includes many quality board games for everyone's liking and feeling, like bestsellers King of Tokyo, Andor or Codenames.
