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Matthieu Bonin

Matthieu Bonin

Public & Media Relations in the Board Games industry

45 years old
Driving License
Nancy (54000) France
Available soon Available
  • Communication and promotion of the app
  • Localization and translation of contents
  • Community management
  • Press relations
  • Relations with publishers
  • Localization of the Indiegogo campaign
Detailed Description
  • Indiegogo campaign: $150K+ and 4500+ backers.
Company Description
Founded in 2014 by 2 enthusiastic Finnish players and game designers, Playmore Games' goal is to show there is a better way to learn and enjoy board games together. While the board games industry is booming, a significant obstacle remains: learning rules is a slow and tedious process. Playmore Games' first app, Dized, will offer smart tutorials, setup guidance, a blazing fast rules lookup tool and other exclusive features to make the board game experience all about fun.

President

Réseau des cafés ludiques
Since February 2017
Volunteer Work
Company Description
Union of French board game cafés meant to share experience and means, to promote the cafés and to help new projects.
Company Description
Blue Orange International was created in 2005 in order to enhance the Blue Orange brand worldwide. They distribute Blue Orange games in Europe, Latin America, Asia and Africa.
  • Followed the design and development of the future company and game presentation sites (seaofclouds.iello.fr…)
  • Managed communities on Social Networks (Facebook, Twitter, YouTube, Instagram…) and French and English-speaking forums (trictrac.net, boardgamegeek.com…)
  • Monitored and strategically planned online advertizing campaigns
  • Wrote presentation blurbs and sales pitches for games
  • Managed relations with French and European specialist press: releases, interviews, special campaigns, review samples…
  • Monitored and managed PR and brand image
  • Managed mailing campaigns
Company Description
Founded in 2004 in Nancy, France, IELLO is now a board game publisher and distributor of worldwide renown. A U.S. branch was created in 2012 with the goal to increase the firm's presence in North America.
The publisher aims to meet the expectations of a new generation of players, by designing beautiful, fun and deep games.
IELLO's catalog includes many quality board games for everyone's liking and feeling, like bestsellers King of Tokyo, Andor or Codenames.
Company website
  • Designed print material: catalogs, posters…
  • Managed French and English company social networks and websites
  • Managed communication with a network of customer FLGS
  • Managed Press Relations (France and international)
  • Managed events: international trade fair (Nuremberg, Essen…), game festivals (Cannes, Paris, Lille, Toulouse…), official opening party, professional showrooms…
  • Created promotion campaigns and organized play events
  • Managed partnerships with non-profit and commercials gaming places (board game cafés, clubs…)
  • Coordinated Kickstater campaigns (USA)
Company Description
Founded in 2004 in Nancy, France, IELLO is now a board game publisher and distributor of worldwide renown. A U.S. branch was created in 2012 with the goal to increase the firm's presence in North America.
The publisher aims to meet the expectations of a new generation of players, by designing beautiful, fun and deep games.
IELLO's catalog includes many quality board games for everyone's liking and feeling, like bestsellers King of Tokyo, Andor or Codenames.
Company website
  • Created and takes part to the Board Game Café Network (Réseau des Cafés Ludiques)
  • Managed a crowdfunding campaign to finance the new location of the café (224 backers, 15K€)
Company Description
Non-profit board game café (est. 2008); open 6 days a week; 1500+ members, 15+ volunteers and 1 full-time employee.
  • Community Management (Facebook)
  • Press Relations (press release, interviews…)
  • Promotion material (poster, flyers…)
  • Organization issues
Company Description
A rummage sale event organized by geeks and for geeks: comic books, movies, video games, RPGs, CCGs, boardgames, toys, minis, fantasy and SciFi novels… and a relaxed and friendly atmosphere!
2017 event: 80+ exhibitors (90% non professionals) and 4000+ visitors.
  • Managed a PR campaign for the launch of the first European Toys and Games Center
  • Organized the official grand opening of the Ludopole
  • Ordered signage and interior design
  • Managed Press Relations
  • Created communication material (website, information leaflet…)
Company Description
Based in a brand new leisure and retail mall, the Ludopole was an ambitious and original project: 1800 sqm dedicated to Games and Toys, with large playing areas, a board game café, a rental games library, a nationally-praised training center, a child-care service with playful and creative activities, 2 game stores, several exhibition areas, and a specialized resource center.
Le Ludopole offered to all –children, adults, families or professionals – to play, buy, rent, create, learn or share about Games and Toys.
  • Led board and member meetings
  • Managed PR for the group and the events
  • Managed paid work (4 employees)
Company Description
"Tous en Jeux" was a group of non-profit gaming organizations which created and managed an official and yearly event in Lyon, France. The goal was to make people play board games outside.
Company Description
The oldest board game café in France (est. 2003); open 6 days a week (300 days a year); 5000+ members, 50+ volunteers and 1 part-time employee; independent and autonomous non-profit organization.
  • Supported the resource services, special teams (Health, Youth, Equal Opportunities) and Housing Projects teams
  • Evaluated uses of the existing corporate visual identities and proposed new guidelines
  • Helped design and write, compiled, proofread and formatted activity reports
  • Designed new communication material: orientation booklet, Guide to Emergency Social Services, information leaflets…
  • Supported and advised other officers: PowerPoint presentations, link with the City Communication Department…
  • Managed the company journal: contents selection, layout design, data collection and writing
Company website
Company Description
Instructional Design Group | College of Communication
Company website