Follow-up of key accounts, support of clients in Paris for contracts, logistics and merchandising, salespeople training, brand development and market research in Russia, participation in trade fairs, launch of the shops under the brand Vestra and Tara Jarmon. Major result: opening of 4 stores in Russia.
B2B direct sales (Auchan, Leroy Merlin), logistic and after-sales follow-up, prospection, negotiation of contracts, training of personnel, development of the file-customers. Major result: multiplication of turnover by 3 in 2 years.
Direct sales to referenced customers (Auchan, Leroy Merlin), prospecting. Legal and administrative establishment of the Russian subsidiary. Major results: Commercial and administrative launch of the subsidiary and a positive result in the first year.
Establishment of the sales and after-sales department (7 pers.): Direct and indirect sales. Monitoring of major French and local accounts, development of the customer file (New accounts acquired: Billa, Castorama-Kingfisher, Decathlon), participation in trade shows, continuing training of distributors. Follow-up of outstanding customers. Major results: multiplication of turnover by 3 between 2004 and 2006, opening of the Ukrainian subsidiary.
Coordination of all departments of the company including Moscow office (administration, accounting, purchasing and sales, 15 pers.) and Tver factory (55 pers.). Major results: creation of a production unit in Russia (location search and lease negotiation, collaboration with the Group's industrial director), achieving the first positive accounting result in July 2007.
Management of remodeling in purchase and installation of the operating store (sales area 11,000m2). Realization of 2 major openings in Kiev in 1 year (sales area 14,000m2 and 11,000m2, 5000m2 of warehouse, total amount invested 4.5M euros net) in retroplanning, negotiation, purchase and installation.
In charge of ten families (about 4500 items): bathroom and kitchen faucets. Range and selling prices administration. Optimization of margin and inventory turnover to improve profitability. Operation of direct import from China, Russia, Poland (26% of the range). 2015 supplier negotiation campaign (30 local and 17 foreign suppliers). Preparation of the "Bathroom furniture" collection in 2015.
