Beatrice Leung
Content, communications, community
Professional Status
Freelancer
Available
About Me
When I was 4 years old, I hopped on a plane and traveled 3500 km to the island of Saipan. During a layover in Guam, I requested to call my mother so I could report that I was safe and share the beautiful view with her. That was my first act of bravery.
Fast forward to 17 years old, after studying abroad in Vancouver, BC, I hopped onto a few more planes and headed over to Thailand, Japan, Korea, China, Hong Kong, Hawaii, and Denver. Exploring each new city was like unlocking a map to conquer a new quest, each new language learned was like obtaining a new weapon that would better prepare me for battle.
The bravery did not stop after age 4, each day I continue to aim higher and am not afraid to ask questions. Extensive international traveling has trained me to read beyond words and has gifted me the skill of creative problem-solving. As a Communications Specialist, I help convey messages, by translating what may seem like a foreign language to English, I transform what may seem like a dull subject and spark new interest.
I'm well-versed in social media, communications, planning and development, public relations, content creation, project management, and operations.
I'm also fluent in Cantonese, Mandarin, Japanese and know basic Spanish and Korean.
Fast forward to 17 years old, after studying abroad in Vancouver, BC, I hopped onto a few more planes and headed over to Thailand, Japan, Korea, China, Hong Kong, Hawaii, and Denver. Exploring each new city was like unlocking a map to conquer a new quest, each new language learned was like obtaining a new weapon that would better prepare me for battle.
The bravery did not stop after age 4, each day I continue to aim higher and am not afraid to ask questions. Extensive international traveling has trained me to read beyond words and has gifted me the skill of creative problem-solving. As a Communications Specialist, I help convey messages, by translating what may seem like a foreign language to English, I transform what may seem like a dull subject and spark new interest.
I'm well-versed in social media, communications, planning and development, public relations, content creation, project management, and operations.
I'm also fluent in Cantonese, Mandarin, Japanese and know basic Spanish and Korean.
Product Marketing Manager
Nventify
Since June 2017
- Develop and manage global Go-to-market plan for Imagizer, defining product goals, strategies, and measuring ROI
- Create and execute end-to-end product launch plan
- Define appropriate positioning and messaging based on competitive analysis, market factors, and customer feedback
- Define product roadmap and strategize corresponding communication
- Manage external contract agencies on marketing, branding, PR, advertisements, content promotion, tradeshow and product launch activities
- Copywriting, content planning and executing editorial calendar (including blog, webinar, case study, video testimonial etc)
- Maintaining social network platforms and blog
- Develop, maintain and analyze inbound lead generation workflows
- Set success criteria and KPIs, measure impact, and evolve the strategy in order to meet and exceed business goals
- Own content marketing strategy
- Oversee production and creative briefing on assets including website design, eBooks, infographics, videos, email campaigns and more
- Enable sales team by communicating the value proposition of the product and developing marketing tools that support the selling process
Head of Communications
LiveLike (TechStars15')
Since October 2015
Full-time
New York
United States - New York
- Speak and attend events, conferences; handle press contact on behalf of the company
- Develop PR strategies, campaigns, and initiatives
- Build and manage company social media, content calendar, industry newsletter, and email campaigns
- Maintain and establish strategic partnerships through outreach, targeted initiatives
- Analyze all marketing KPIs, Google Analytics, SEO, conversion rates, MixPanel data, A/B testing and user feedback
- Manage paid advertising efforts, social media ads, Google Adwords, PPC, SEM
- Work with designers and engineers to implement user interface concepts, update company website, design collateral and user research events
- Organize developer events, hackathons, summits, workshops and round table discussions
- Assist with creating financial budgets, revising business models and managing department budgets
Communications Specialist
Nelson Laboratories
June 2015
to January 2016
Internship
Salt Lake City
United States - Utah
- Design, promote and create company internal communications material
- Develop social media strategies for Human Resources and Recruiting
- Collaborate with other departments to utilize digital marketing for recruiting purposes
- Design and execute paid advertising campaigns that turn into potential customers and/or applicants
- Organize and attend industry events, tradeshows, and conferences
- Copywriting for Press Release, industry magazine articles, and newsletter
Public Relations Manager
Trangen Inc
January 2015
to August 2015
Full-time
Denver
United States - Colorado
- Develop PR strategies, campaigns, and initiatives to improve pubic perception of company
- Optimize the company's online presence, creating a consistent brand across all social media platforms
- Design, promote and create company enewsletter and email marketing campaigns
- Think creatively to produce new ideas and concepts for marketing collateral
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Evaluate and implement sales promotion and employee wellness programs