Marketing and Development Director at Grenoble Ecole de Management (AACSB - EQUIS - AMBA).
- Strategic planning
- Marketing and sales
- Development of education / training programs
- E-learning
- Team management
- International Developpement
- Ray, D. and Aubert, B (2005). Comment rentabiliser les programmes de CRM [How to make CRM programs profitable], Expansion Management Review, 115 , 82-89.
- Aubert, B. and Ray, D (2005). Former ses clients pour les fidéliser [Training customers to increase loyalty], Expansion Management Review, 117, 100-105
- Gotteland D. and Aubert, B. (2010). Comment transformer ses clients en clients pilotes? [How to transform your customers in lead users?]. Expansion Management Review (L') 138: 22-30
- Aubert, B. and Gotteland, D. (2010). Former les consommateurs à l’usage des produits : intérêt et principes de mise en œuvre [Customer Education : principles and implementation]. Décisions Marketing 59: 7-16
- Thouvenot, C., Gotteland, D. et Aubert B. (2012). Les retours produit augmentent : tant mieux [Good news, product returns are on the rise ], Expansion Management Review, juin 2012
- Sleilati, E. and Aubert, B. (2012). Le label "certifié ISO" peut-il séduire vos clients [The ISO label can seduce your customers ] , Expansion Management Review, Septembre 2012
- Fakhoury, R. and Aubert B. (2013), l'e-administration a encore du chemin a faire, Expansion Management Review N '149, juin 2013
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Coming soon : Nuq, Patrice Anne and Aubert, Benoit (2013). Toward a better understanding of the intention to use eHealth services by medical professionals: the case of developing countries, International Journal of Healthcare Management
http://www.ingentaconnect.com/content/maney/ihm/pre-prints/2047971913Y.0000000033
- Aubert, B. and Ray, D. (2005). La formation des consommateurs: une démarche innovante à la croisée des ressources humaines et du marketing [Customer education: a novel approach at the crossroads of human resources management and marketing], In: Moderniser la gestion des hommes dans l'entreprise [How to modernize human resources management], 1st edition, ch.4, M. Matmati and M. Leberre. [editors], Liaisons, paris
- Aubert, B. and Duymedjian, R. (2012 and 2008 ). Structurer et communiquer ses résultats de recherche [How to structure and communicate research results], In: Methodologie de recherche : réussir son mémoire ou sa thèse en sciences de gestion [research methodology : how to write doctoral dissertations in managerial sciences], 2nd edition, ch.9, M.L. Gavard-Perret, D. Gotteland, C. Haon and A. Jolibert [editors], Pearson Education, Paris
- Aubert, Benoit; Khoury, Grace and Jaber, Rania (2004).Enhancing customer relationships through customer education: an exploratory study. First international conference on e- business and e-learning EBEL. 194-201. Amman, Jordanie: PSUT / MEDFORIST (EUMEDIS).
- Hennig-Thurau, T., Honebein, P. and Aubert, B (2005). Unlocking product value through customer education, Marketing Theory and Applications: Annual AMA Winter Marketing Educators’ Conference Proceedings, Vol. 16, Chicago: American Marketing Association.
- Aubert, B. (2008). Toward a better understanding of the effects of customer education on usage behavior and satisfaction. Advances in Consumer Research. ACR Vol. XXXV. Angela Y. Lee and Dilip Soman [editors]. 920-921. Memphis, Etats Unis: Asso. for Consumer Research.
- Aubert, B.; Trendel, O. and Ray D. (2009). The unexpected impact of user manual at the pre- purchase stage on product evaluation and purchase intention: an exploratory study. Advances in Consumer Research. ACR vol. XXXVI. Ann L. McGill [editors]. 944-945. San Francisco, Etats Unis: Asso. for Consumer Research
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Results of the Elearning Initiative: a study conducted on behalf of the European Commission, DG Education and Culture (2007)
http://ec.europa.eu/education/more-information/doc/elearningrep_en.pdf
- Grossecker, Tobias (2011), “Culture, Expertise and Demographics: multiple influences on Internal Service quality” – DBA Grenoble Ecole de Management
- Sleilati, Esther (2011), “The effects of the ISO 9000 certification of firms in Lebanon upon the satisfaction of their customers in the business-to-business Lebanese Market: the case of the packaging industry” DBA Grenoble Ecole de Management
- Nuq, Patrice Anne (2012), “ Towards a better understanding of the intention to use eHealth services by medical professionals: the case of developing countries” – DBA University of Newcastle
- Chouchana, Hubert (2012 – in French awarded posthumously), “Facteurs explicatifs de la decision des PME de metre en oeuvre des Offres de Solutions Intégrées” – DBA Grenoble Ecole de Management
- Kobeissi, Karim (2012), ‘’Towards a better understanding of the drivers of outpatient satisfaction : the case of Mount Lebanon Clinic"
- El Zein, Ahmad (2013), "Does customer education improve destination image and intention to visit risky country: an application to tourism in Lebanon
- Coming soon: Sabra, Rana (2013), "towards a better understanding of students' intentions to enroll at higher education institution: antecedents, mediating role of attitude towards the institution, and the moderating role of subjective knowledge on international accreditation"
