Marketing and Development Director at Grenoble Ecole de Management (AACSB - EQUIS - AMBA).
Associate Dean - Marketing and Development Director
Grenoble Ecole de Management
Since November 2012
- Creation and development of the marketing and development unit at GEM. It covers several departments, each of them being managed by a dedicated director: Communication department, Corporate Relationships, Executive Education, Foundation, "Valorisation" of MTI (Management of Technology and Innovation).
- Member of the Executive Committee
Associate Dean- Director of the Doctoral School
Grenoble Ecole de Management
December 2011
to November 2012
Full-time
GRENOBLE
France
- Organisation and development of the DBA programs (Doctorate in Business Administration) in cooperation with several academic partners worldwide (USA, Europe, Lebanon, UAE, KSA, China)
Associate Dean-Associate Director of the Doctoral school
Grenoble Ecole de Management
November 2006
to December 2011
Full-time
GRENOBLE
- Organisation and development of the DBA programs (Doctorate in Business Administration) in cooperation with several academic partners worldwide (USA, Europe, Lebanon, UAE, KSA, China)
Senior marketing professor
Grenoble Ecole de Management
Since October 1998
Full-time
GRENOBLE
France
- Teaching activities in French and English for undergraduates, postgraduates, executives and trainers.
- Main courses taught: Marketing Management, Marketing Psychology and Consumer Behaviour, Customer Relationship Management, Market Research, Data Processing and Analysis, Customer Education.
- Innovation and e-learning: Pedagogical conception and development of multimedia course modules.
- Distance and blended teaching activities with undergraduates, postgraduates, executives and trainers.
- Research on Customer education
Senior consultant
Ernst & Young Consulting
May 1995
to October 1998
Full-time
Lyon
France
- Business and marketing consultant: managing and carrying out market surveys, marketing plans and business plans for SMEs.
- Consulting activities were mainly focused on industrial and high technology activities such as biotechnology or micro-electronic activities.
Market Research Analyst
GFK
October 1994
to May 1995
Full-time
Rueil-Malmaison (Paris)
France
- Managed and carried out quantitative and qualitative studies
- Managed a porfolio of clients
DBA (Doctorate of Business Administration)
University of Newcastle-upon-Tyne
September 2001
to November 2006
Title of the thesis: Customer education : definition, measures and effects on customer satisfaction
https://theses.ncl.ac.uk/dspace/handle/10443/248
https://theses.ncl.ac.uk/dspace/handle/10443/248
Master of Business Studies degree in quantitative marketing
Institut d'Administration des Entreprises
September 1992
to June 1993
Quantitative marketing - Market research - Marketing research
- Strategic planning
- Marketing and sales
- Development of education / training programs
- E-learning
- Team management
- International Developpement
