Beecher Scarlett, an accomplished media sales executive, graduated from Denison University with a bachelor’s degree in communications. He began working in the media sales sector shortly thereafter when he joined CNBC International as a sales planner. From there, Beecher Scarlett worked for such companies as 20th Century Fox, NBC Universal, and Univision Networks, and gained experience in everything from restructuring deals to increasing revenue and exceeding sales goals.
This practical experience served Mr. Scarlett well in his most recent position as vice president of national advertising sales for TV Guide Network (TVGN). Responsible for overseeing the Chicago, New York, and Los Angeles markets, he introduced a new sales strategy to the company, which resulted in a 60 percent increase in revenue. He also developed a consultative sales process for the company that better communicated the network’s value, introduced product placement programs, helped develop a unique advertising block, and streamlined sales meetings.
Thanks to his extensive experience in the field, Beecher Scarlett is capable of keeping up with the constant evolution of the media industry.
An active member of his community, Mr. Scarlett coaches lacrosse and soccer. He also supports various organizations, including the Epiphany School and the Peck School.
This practical experience served Mr. Scarlett well in his most recent position as vice president of national advertising sales for TV Guide Network (TVGN). Responsible for overseeing the Chicago, New York, and Los Angeles markets, he introduced a new sales strategy to the company, which resulted in a 60 percent increase in revenue. He also developed a consultative sales process for the company that better communicated the network’s value, introduced product placement programs, helped develop a unique advertising block, and streamlined sales meetings.
Thanks to his extensive experience in the field, Beecher Scarlett is capable of keeping up with the constant evolution of the media industry.
An active member of his community, Mr. Scarlett coaches lacrosse and soccer. He also supports various organizations, including the Epiphany School and the Peck School.
