Bebnowski Susan

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Experiences

Collected primary research by evaluating locations, operations, logistics, financials, and marketing processes; aided in diagnosing the primary issues within the company which led to the core focus of the business project.
Created and administered quality assurance survey for the café segment of the business; results aided in assessing areas for improvement within the operational process and narrowed down the target market.
Developed and carried out a survey for implementing a new product; results led to product roll through (on a trial basis).

Computed and analyzed social media analytics in order to increase followers; recommendations led to social media platform expansion onto Instagram and Google+, resulting in a greater target audience and more potential customers.
Coordinated the execution of all marketing and advertising strategies at the largest vendor company trade show, and as a result strengthened brand reputation and acquired new clientele.
Developed and integrated a new warehouse inventory system for trade show and marketing promotional material; optimized the efficiency level for planning and shipping of items to trade shows.

Engaged with customers through consistent communication on an individual basis; received employee of the month award and achieved one of the highest store sales in the region.
Motivated employees by initiating teamwork in any and every relevant task; employee efficiency grew, which led to less overtime hours.

Skills

Education

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Human Resource Advisor; Motivational Leader