Executes all communications to the organization’s 800 members including: electronic, print, social media and direct mail.
Developed and delivered social media curriculum for membership.
Analyzes and implements changes in electronic communication policies, including the development of a calendar email.
Manages website content and the development of a new website that is currently under construction.
Recommended and is currently managing the integration of dynamic web tool into the new website. The new tool will allow members to have more control of their information and chamber participation.
Manages production and editorial content for quarterly newsletter (Connections) inserted into the St. Augustine Record.
Manages communications and marketing for more than 150 events each year.
Manages production Business Directory, Visitors Guide and St. Johns County Map.
Director of Youth Leadership St. Johns and Leadership St. Johns. The programs consist of marketing phases, selection processes, eight different program curriculum, and managing volunteers.
Manages IT services provider.
Performs monthly direct membership retention communications.
As the Public Relations & Marketing Coordinator for the St. Augustine Lighthouse & Museum / First Light Maritime Society / Lighthouse Archaeological Maritime Program / Salt Run Sales, I authored press releases and garner media coverage on the local, regional, and national level.
We designed, implemented, and analyzed a marketing strategy appealing to international, national, regional, and local audiences, which has grown attendance to over 200,000 annually.
I designed and produced brochures, the “Spyglass” magazine, invitations, exhibit posters, direct mail pieces, and signage.
I managed all and created/launched much of the organization’s social media: Keepers' Blog, Facebook, Twitter, YouTube, Flickr, Qik.
I managed a redesign and reorganization of our website and the creation of a library of multimedia.
I served as the Museum’s staff photographer and have staged photos for publicity.
I served as one of the organization’s spokespeople, both on and off camera, and create talking points for executive members of the Museum conglomerate.
We planned, managed, marketed, and executed at least three major events each year: Lighthouse Festival, Luminary Night, and a Veterans Day ceremony.