• Ran the implementation of a worldwide store-in-store program in Latin American retailers
• Development of tools, programmes and signage for the assisted sales channel (namely APR) inlight of the corporate strategy and the specific segment business needs
• Management of 3 American & European agencies involved in localisation, fulfillment and merchandising
• Kept key relationships with US Marcom team, country Marcom managers, Worldwide Product Marketing & Market Development teams, European & US Legal teams plus other external vendors