Entrepreneurial, creative, with a passion for great products, detail-oriented perfection & effective leadership. Ready for new exciting challenges.
Business Development Manager
Apple
Since March 2011
Full-time
Miami
United States - Florida
- Driving Business growth & Apple’s leadership within the PC and Music business including the new iPad category, through operational excellence and a consistently outstanding consumer experience
- Building Retail Strategy & Expansion Plan
- Negotiation with retailers and internal organization the best in-store product placement, in line with our sales and brand strategies
- Coordinating Mac / iPad / iPod sales goals across Latin America & leading the development of scalable Apple products sales initiatives
- Drives store productivity for Mac /iPod /iPad & best in class customer experience
Marketing Manager
Apple
September 2009
to August 2011
Full-time
Miami
United States - Florida
- Drove business growth by more than 200% of the Mac, iPods & iPhone in key accounts by initiating, coordinating and implementing sales / marketing programs
- Launched & implemented successfully the iPad & iPad 2 as the tablet leader in the markets
- Added value to the local retail team by aligning the region to Apple Inc.’s Latin American retail program strategy, thus improving the roll out of Latin American initiatives
- Built strong relationships with the key accounts & educated them on how to drive successfully the mac business
- Responsibilities included: sales tracking & forecasting, merchandizing, retail marketing mix plan- ning, budget management & demand generation
Detailed Description
- Manage quarterly merchandising plan and manage relationship with local implementation agency
- Execute merchandising programs at sales floor level in the field
- Negotiate with retailers and our internal organization the best in-store product placement, in line with our sales and brand strategies
- Together with Latin America teams, design and execute planograms at partner retail outlets
- Coordinate openings of shop-in-shop and POS excellence programs
- Ensure the best practice in POS appearance at our retailer partner stores in compliance with Apple guidelines
- Manage distribution of POS sales collateral in local market
- Drive our marketing budget to execute quarterly demand generation and communication plans
- Coordinate and negotiate with retailers and our internal organization promotional activities, channel communication, flyers, with the right product positioning
- Support improvement of retail distribution in line with local sales representatives and account executives
- Deliver market intelligence to sales teams based on feedback from customers and partners
- Manage daily activities with external agencies
- Coordinate field marketing activities and manage ROI analysis
- Consolidate quarterly retail marketing plan
Company website
Marketing Communication Manager Latin / South America
Apple
March 2008
to January 2009
Full-time
Miami
United States - Florida
- MIAMI, FL
• Ran the implementation of a worldwide store-in-store program in Latin American retailers
• Development of tools, programmes and signage for the assisted sales channel (namely APR) inlight of the corporate strategy and the specific segment business needs
• Management of 3 American & European agencies involved in localisation, fulfillment and merchandising
• Kept key relationships with US Marcom team, country Marcom managers, Worldwide Product Marketing & Market Development teams, European & US Legal teams plus other external vendors
Marketing Communication Coordinator EMEA
Apple Inc.
May 2007
to February 2008
Internship
London
United Kingdom
- PARIS / LONDON
• Ensured product collateral material & merchandising programmes support both corporate strategy and European business objectives by running the product launch strategy (incl. adaptation, localization, production and shipment of the collateral material to the channel)
• Briefing, follow up and management of external localization, artwork designer, production & shipment agencies (4 UK based agencies) in a highly pressurized environment.
• Implemented worldwide store-in-store program in 100 retailers across Europe
Student Brand Manager
Red Bull
November 2005
to April 2007
Internship
Monaco
Monaco
- LILLE / MONACO
• Responsible for identifying & exploiting opportunities to build the Red Bull brand image
• Sold the products & organize different kinds of events
• Organized the Red Bull Paper Wings in Lille, a worldwide paper plane contest
Marketing Coordinator Canada /USA
Duo Display
April 2006
to September 2006
Internship
Montreal
Canada
- MONTREAL, CANADA
• Created marketing & promotional material, brochures, prices and presentation materials
• Managed & implemented direct marketing programs (seasonal promotions, campaigns, newsletters)
• Provided Customer Service and Follow-up & ccoordinated special events and trade Shows
Sales & Marketing Assistant
Berentzen Gruppe AG
September 2005
to April 2006
Internship
Lille
France
- LILLE / BRUSSELS
• Coordinated the launch of Puschkin vodkas on the French market & the prospection of new customers
Export Mission in China, Project Manager
Miclo spirits, B&R Wine & Sommer Orange Bitter
January 2005
to April 2005
- BEIJING / YANTAI / QINGDAO, CHINA
• Represented and promoted Miclo spirits, B&R Wine & Sommer Orange Bitter within Chinese market
• Created & implemented strategic commercial management following products launch on Chinese market
Project Manager
Alsace Development Agency
May 2004
to July 2004
Internship
Beijing
China
- BEIJING, CHINA
• Helped French companies to develop their activities abroad & to enter the Chinese market
• Developed partnerships between French & Chinese Universities & organized an “Alsatian week” in Beijing
Direct Marketing
SFR
April 2004
Temporary Work
Paris
France
- PARIS
• Participated in direct marketing campaigns for promotions
Customer Service Assistant
Wrigley
February 2004
Internship
Colmar
France
- BIESHEIM
• Assisted customers, created export procedures, studied the customs & SAP
Customer Service Assistant
Sports Haven
July 2002
to August 2002
Internship
Detroit
United States
- DETROIT, MI, USA
• Assisted clients & delivery man
