Entrepreneurial, creative, with a passion for great products, detail-oriented perfection & effective leadership. Ready for new exciting challenges.
Business Development Manager
Apple
Since March 2011
Full-time
Miami
United States - Florida
- Driving Business growth & Apple’s leadership within the PC and Music business including the new iPad category, through operational excellence and a consistently outstanding consumer experience
- Building Retail Strategy & Expansion Plan
- Negotiation with retailers and internal organization the best in-store product placement, in line with our sales and brand strategies
- Coordinating Mac / iPad / iPod sales goals across Latin America & leading the development of scalable Apple products sales initiatives
- Drives store productivity for Mac /iPod /iPad & best in class customer experience
Marketing Manager
Apple
September 2009
to August 2011
Full-time
Miami
United States - Florida
- Drove business growth by more than 200% of the Mac, iPods & iPhone in key accounts by initiating, coordinating and implementing sales / marketing programs
- Launched & implemented successfully the iPad & iPad 2 as the tablet leader in the markets
- Added value to the local retail team by aligning the region to Apple Inc.’s Latin American retail program strategy, thus improving the roll out of Latin American initiatives
- Built strong relationships with the key accounts & educated them on how to drive successfully the mac business
- Responsibilities included: sales tracking & forecasting, merchandizing, retail marketing mix plan- ning, budget management & demand generation
Marketing Communication Manager Latin / South America
Apple
March 2008
to January 2009
Full-time
Miami
United States - Florida
- MIAMI, FL
• Ran the implementation of a worldwide store-in-store program in Latin American retailers
• Development of tools, programmes and signage for the assisted sales channel (namely APR) inlight of the corporate strategy and the specific segment business needs
• Management of 3 American & European agencies involved in localisation, fulfillment and merchandising
• Kept key relationships with US Marcom team, country Marcom managers, Worldwide Product Marketing & Market Development teams, European & US Legal teams plus other external vendors
Marketing Communication Coordinator EMEA
Apple Inc.
May 2007
to February 2008
Internship
London
United Kingdom
- PARIS / LONDON
• Ensured product collateral material & merchandising programmes support both corporate strategy and European business objectives by running the product launch strategy (incl. adaptation, localization, production and shipment of the collateral material to the channel)
• Briefing, follow up and management of external localization, artwork designer, production & shipment agencies (4 UK based agencies) in a highly pressurized environment.
• Implemented worldwide store-in-store program in 100 retailers across Europe
Student Brand Manager
Red Bull
November 2005
to April 2007
Internship
Monaco
Monaco
- LILLE / MONACO
• Responsible for identifying & exploiting opportunities to build the Red Bull brand image
• Sold the products & organize different kinds of events
• Organized the Red Bull Paper Wings in Lille, a worldwide paper plane contest
Marketing Coordinator Canada /USA
Duo Display
April 2006
to September 2006
Internship
Montreal
Canada
- MONTREAL, CANADA
• Created marketing & promotional material, brochures, prices and presentation materials
• Managed & implemented direct marketing programs (seasonal promotions, campaigns, newsletters)
• Provided Customer Service and Follow-up & ccoordinated special events and trade Shows
Sales & Marketing Assistant
Berentzen Gruppe AG
September 2005
to April 2006
Internship
Lille
France
- LILLE / BRUSSELS
• Coordinated the launch of Puschkin vodkas on the French market & the prospection of new customers
Export Mission in China, Project Manager
Miclo spirits, B&R Wine & Sommer Orange Bitter
January 2005
to April 2005
- BEIJING / YANTAI / QINGDAO, CHINA
• Represented and promoted Miclo spirits, B&R Wine & Sommer Orange Bitter within Chinese market
• Created & implemented strategic commercial management following products launch on Chinese market
Project Manager
Alsace Development Agency
May 2004
to July 2004
Internship
Beijing
China
- BEIJING, CHINA
• Helped French companies to develop their activities abroad & to enter the Chinese market
• Developed partnerships between French & Chinese Universities & organized an “Alsatian week” in Beijing
Direct Marketing
SFR
April 2004
Temporary Work
Paris
France
- PARIS
• Participated in direct marketing campaigns for promotions
Customer Service Assistant
Wrigley
February 2004
Internship
Colmar
France
- BIESHEIM
• Assisted customers, created export procedures, studied the customs & SAP
Customer Service Assistant
Sports Haven
July 2002
to August 2002
Internship
Detroit
United States
- DETROIT, MI, USA
• Assisted clients & delivery man
MBA Program at John Molson School of Business (JMSB), Concordia University, Montreal, QC, Canada
Courses in Marketing, Project Management, Leadership & Event Management
Courses in Marketing, Project Management, Leadership & Event Management
International Master in Management
Lille - Paris Graduate School of Management (ESC Lille)
September 2005
to April 2009
100% courses in English
Master degree program in International Management and Business Studies
Ranked 14th best Master in Europe by the Financial Times
Master degree program in International Management and Business Studies
Ranked 14th best Master in Europe by the Financial Times
- French: native language
-
English: bilingual
First Certificate of Cambridge
TOEFL (Score 585/670) - German: fluent, ZDfB
- Spanish: fluent
- Portuguese: intermediate
- Chinese: elementary
- International Marketing & Communication
- International Management
- Project Managing
- Merchandising
- Product Launch Strategy
- Sales & Retail
- Leadership
- Communication skills for international market
- Logistics
- Word, Powerpoint, Excel, Access, Outlook, Photoshop, InDesign, Illustrator, SAP, Sphinx, Dreamweaver, QuarkXPress, Mac OS X, iMovie, Keynote
- ECDL awarded, creation of logos, flyers, banners & websites
- ESC Sports Association – Managed the Events, Communication, & Logistics (budget: $130,000)
- ESC Golf Trophy – (biggest golf competition in the North of France) - Vice President
- Investment Club Transac’Invest – ESC Lille - Member
- Wine Tasting Association – Champagne sales & promotion manager (2150 bottles sold in 2006)
- Travels
- Lived 4 years in the Ivory Coast as a child
- Music: sound designer, dj
- Sports: 10y. tennis competition, rugby, basket-ball, golf, snowboard
