A strategic business leader with more than 14 years of experience in marketing and sales roles across some of the most competitive FMCG and Healthcare categories.Have been instrumental in turnaround situations for brands and made radical gains by setting up ambitious goals for the team.
STRENGTHS • Ability to develop talent and create high performing teams. • Passion for success and turnaround businesses. • Able to clearly articulate a growth vision.
EXPERIENCED IN • Building and managing large brands. • New product development (concept to launch). • Development of consumer communication/ advertising. • Develop and Deploy new age digital marketing program for brands. • Matrix working and influencing key stakeholders.
ACADEMIC AND PROFESSIONAL ACHIEVEMENTS. • Topped the entire Marketing Batch of the class at NMIMS 2002. • Topped classes at various levels in my academic life. • Awarded with Sam’s Cap in 2009, highest public recognition for any associate in Wal-Mart. • Awarded leadership exchange program in 2012 at GSK.
Drove category-leading growth for Horlicks and managed P&L of 236 Mn GBP brand with A&P of 32 Mn GBP. Also drove brand market share to its highest level in last decade by ensuring brand remains relevant to consumers through several marketing campaigns build during the period.
Drove digital transformation for the brand by building robust digital marketing agenda for the brand. Created command center with a complete overview of consumer reactions in social media. Horlicks digital innovation work became part of global google case study aswell.
Created strong influencer marketing program for the brand by creating a content engine which generated content consumers and key opinion leaders and hence influencing brand uptake.
Drove strong endorsement program for the brand through expert marketing. Installed a 100+ member field force for doctor detailing and build brand equity through activations at one to one or one to many interaction models.
Managed multiple NPI launches for Horlicks, including one of the most successful NPI for GSK ever which crossed 5 Mn GBP mark in 1st year of its operation.
Received external and internal recognition and awards across different walks of marketing.
