Brittany Alexander
Social Media Manager
Driving License
Los Angeles (90802) United States (California)
Professional Status
Employed
Available
About Me
Brittany (B) Alexander is an experienced Social Media Manager with a track record of growing followers and fans while increasing engagement, connecting clients with their customers and potential customers.
Alexander is a graduate of Denison University with a BA in Media, Technology, and Arts (MTA). MTA is an interdisciplinary study of film, music, communications, and digital arts, including web design and graphic design. Alexander also has a Graduate Certificate in Internet Marketing from Full Sail University. Alexander pursued this coursework to certify an advance level of understanding in internet marketing, social media marketing, Search Engine Optimization (SEO), and more.
Alexander is in pursuit of their MA in New Media Journalism at Full Sail University and anticipates graduating in the Fall of 2014. Studying journalism is a part if Alexander's overall goals of being a great marketer by understanding audiences, markets, industries, and public relations.
Along with pursuing educational endeavors, Alexander works with multiple organizations as a Social Media Manager, Social Media Community Manager, and a Social Media Strategist. In these positions, Alexander combines their knowledge of social media and analytics to monitor and enhance the effectiveness of social media strategies/ campaigns.
Alexander is a graduate of Denison University with a BA in Media, Technology, and Arts (MTA). MTA is an interdisciplinary study of film, music, communications, and digital arts, including web design and graphic design. Alexander also has a Graduate Certificate in Internet Marketing from Full Sail University. Alexander pursued this coursework to certify an advance level of understanding in internet marketing, social media marketing, Search Engine Optimization (SEO), and more.
Alexander is in pursuit of their MA in New Media Journalism at Full Sail University and anticipates graduating in the Fall of 2014. Studying journalism is a part if Alexander's overall goals of being a great marketer by understanding audiences, markets, industries, and public relations.
Along with pursuing educational endeavors, Alexander works with multiple organizations as a Social Media Manager, Social Media Community Manager, and a Social Media Strategist. In these positions, Alexander combines their knowledge of social media and analytics to monitor and enhance the effectiveness of social media strategies/ campaigns.
Digital Communications Manager
RIVA Solutions, Inc.
Since January 2012
- Platforms and Tools: Facebook, Twitter, LinkedIn Business, Wordpress, HootSuite, Sprout Social, Radiant6
- Specialize in brand strategies management for up to 5 brands, concurrently. Write blog posts on company blog. Create content and editorial calendar to distribute content on social media channels and blogs.
SOCIAL MEDIA COMMUNITY MANAGER
RMD Group Inc
April 2014
to 2014
- Content Creation: Work closely with the Account Manager to develop, compose, and implement all community content per client and their business objectives.
Strategy: Provide strategic recommendations to the team for insights gathered within the community. Continually increase overall community performance.
Work with Account Service team to understand your client’s business goals, requirements, and current marketing plans.
Work with our clients and internal teams to develop campaigns and approaches that use social media to help our clients engage their audience. Brief and work with the creative teams to bring program ideas to life.
Creativity: Brainstorm new creative ideas for enhancing participation based on mined community insights.
Moderation: Daily community tasks include moderating community events such as discussion boards and live chats, corresponding with members and managing account issues. Manage all platform communication including outbound emails, opt-out lists and message center notifications.
Project Planning: Implement all community content per strategic planning calendar; maintain planning calendar with input from client and team.
Research & Insights: Track community metrics including membership and participation data. Build project-based reports that summarize qualitative community insights.Produce reports on client projects, analyzing the performance of campaigns and making recommendations on how clients can increase ROI.
Quality Assurance: Load, test and proofread all community content on staging before posting live to production.
Forward-Focus: Monitor social media marketing and research trends, platforms and technologies
Social Media Manager
Blue Sand Group
July 2012
to April 2014
- sales channels.
- as Facebook, Twitter, Google+ and Pinterest. Collaborate with clients
- to integrate and complement marketing strategies across multiple
- Specialize in build brand engagement on social media websites such
Freelance Social Media Specialist
Self
November 2009
to January 2014
- Continuously update web pages.
- Work alongside companies to develop and maintain strategic marketing campaigns through social media websites such as Facebook, Twitter, YouTube, LinkedIN.
Program Assistant
UCLA Anderson: Riordan
October 2008
to May 2009
- Organized events for students involved in the Riordan's Scholars, Fellows, and Healthcare Management Programs
- Created marketing materials for program recruitment and sponsorship
Office Manager
Pitney Bowes Management Services
October 2007
to June 2008
- Managed the operations of the office, including maintenance of office equipment, shipments, and procurement
- Supported three Area Operations Directors and a Regional Finance Manager with presentations and filing
Administrative Assistant
Metropolitan Washington Airport Authority
October 2007
to March 2008
- Operating Systems: PC (XP and Vista) and Mac (OSX Leopard and Snow Leopard), Typing speed: 65 wpm, Dreamweaver, Lexis Nexis, Photoshop, Flash, Final Cut Pro, ProTools, Digital Performer, Microsoft Office (Professional Suite), Lotus Notes, Microsoft Visio
- Supported Transportation Security Administration with divesting procedures
- SKILLS
- Provided passengers with airport information
- Directed passengers to correct flight departure and arrival locations
- Assisted the Airport Communications Department with locating aesthetic artwork for airport terminals and museum
- Student Ambassador May 2005 - June 2007
- Prepared historical documents from Dulles International and Reagan National airports for archival purposes
- Digital Archivist June 2007 - October 2007
- Performed daily administrative tasks for Airport officials
- Maintained an airport database through the use of Microsoft Access
- Managed Student Ambassadors to ensure daily operations ran according to student guidelines
