Brittany (B) Alexander is an experienced Social Media Manager with a track record of growing followers and fans while increasing engagement, connecting clients with their customers and potential customers.
Alexander is a graduate of Denison University with a BA in Media, Technology, and Arts (MTA). MTA is an interdisciplinary study of film, music, communications, and digital arts, including web design and graphic design. Alexander also has a Graduate Certificate in Internet Marketing from Full Sail University. Alexander pursued this coursework to certify an advance level of understanding in internet marketing, social media marketing, Search Engine Optimization (SEO), and more.
Alexander is in pursuit of their MA in New Media Journalism at Full Sail University and anticipates graduating in the Fall of 2014. Studying journalism is a part if Alexander's overall goals of being a great marketer by understanding audiences, markets, industries, and public relations.
Along with pursuing educational endeavors, Alexander works with multiple organizations as a Social Media Manager, Social Media Community Manager, and a Social Media Strategist. In these positions, Alexander combines their knowledge of social media and analytics to monitor and enhance the effectiveness of social media strategies/ campaigns.
Specialize in brand strategies management for up to 5 brands, concurrently. Write blog posts on company blog. Create content and editorial calendar to distribute content on social media channels and blogs.
Content Creation: Work closely with the Account Manager to develop, compose, and implement all community content per client and their business objectives.
Strategy: Provide strategic recommendations to the team for insights gathered within the community. Continually increase overall community performance. Work with Account Service team to understand your client’s business goals, requirements, and current marketing plans. Work with our clients and internal teams to develop campaigns and approaches that use social media to help our clients engage their audience. Brief and work with the creative teams to bring program ideas to life.
Creativity: Brainstorm new creative ideas for enhancing participation based on mined community insights.
Moderation: Daily community tasks include moderating community events such as discussion boards and live chats, corresponding with members and managing account issues. Manage all platform communication including outbound emails, opt-out lists and message center notifications.
Project Planning: Implement all community content per strategic planning calendar; maintain planning calendar with input from client and team.
Research & Insights: Track community metrics including membership and participation data. Build project-based reports that summarize qualitative community insights.Produce reports on client projects, analyzing the performance of campaigns and making recommendations on how clients can increase ROI.
Quality Assurance: Load, test and proofread all community content on staging before posting live to production.
Forward-Focus: Monitor social media marketing and research trends, platforms and technologies
Work alongside companies to develop and maintain strategic marketing campaigns through social media websites such as Facebook, Twitter, YouTube, LinkedIN.
Operating Systems: PC (XP and Vista) and Mac (OSX Leopard and Snow Leopard), Typing speed: 65 wpm, Dreamweaver, Lexis Nexis, Photoshop, Flash, Final Cut Pro, ProTools, Digital Performer, Microsoft Office (Professional Suite), Lotus Notes, Microsoft Visio
Supported Transportation Security Administration with divesting procedures
SKILLS
Provided passengers with airport information
Directed passengers to correct flight departure and arrival locations
Assisted the Airport Communications Department with locating aesthetic artwork for airport terminals and museum
Student Ambassador May 2005 - June 2007
Prepared historical documents from Dulles International and Reagan National airports for archival purposes
Digital Archivist June 2007 - October 2007
Performed daily administrative tasks for Airport officials
Maintained an airport database through the use of Microsoft Access
Managed Student Ambassadors to ensure daily operations ran according to student guidelines