●8 e-commerce go lives in 2 years as PM and UX expert ●+15 years of experience in User Experience ●100 (+) user tests ●Inclination to team working and collaboration ●Good conflicts management skills ●Excellent communications skills
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Head of User Experience for all the 10 brands of Max Mara Fashion Group
Over 10 years experience in UX, User experience, UI and Usability
Project Manager for e-commerce and digital projects
Responsible of MAX MARA, SPORTMAX, MARINA RINALDI, MAX&CO., MARELLA, DIFFUSIONE TESSILE, iBLUES, PERSONA, WEEKEND, PENNYBLACK
WIREFRAMING & PROTOTYPING - Interactive prototypes (Axure based) from low to high fidelity for desktop and mobile
UCD - User Centered Design methodology
EXPERT REVIEWS - Usability evaluations based on heuristics
USER RESEARCH - user test based on Morae, Card sorting, Tree testing, Focus group
UI - Supervisor of user interfaces
DATA ANALYSIS - Interpretation of Google Analytics data to provide redesign recommendations
PROJECT MANAGEMENT for new e-comm web site
REQUIREMENT ANALYSIS
Study of information architectures, task analysis and user journey
Company Description
Max Mara Group is one of the largest international fashion houses and the first Italian clothing company. It holds several brand s such as Max Mara, Sportmax, MAX&Co., Marella, Pennyblack, iBlues, Weekend, Marina Rinaldi, Persona and Diffusione Tessile.
