E-MAIL: arianna.iatrino@gmail.com
MOBILE IT: +39 339 8526 152
MOBILE CH: +41 78242 2627
●8 e-commerce go lives in 2 years as PM and UX expert
●+15 years of experience in User Experience
●100 (+) user tests
●Inclination to team working and collaboration
●Good conflicts management skills
●Excellent communications skills
In compliance with the Italian legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.
MOBILE IT: +39 339 8526 152
MOBILE CH: +41 78242 2627
●8 e-commerce go lives in 2 years as PM and UX expert
●+15 years of experience in User Experience
●100 (+) user tests
●Inclination to team working and collaboration
●Good conflicts management skills
●Excellent communications skills
In compliance with the Italian legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.
Senior Global Product Manager Digital User Experience
La Prairie
Since January 2020
- Head of Service Design, User Experience and User Research
- Product Manager for all the digital projects
Head of User Experience & Omnichannel Product Manager
Keros Digital
April 2018
to December 2019
Full-time
Mendrisio
Switzerland
- Head of User Experience for both e-comm and OMS (Order Management System) Platform
- Project Manager & Product Owner for e-commerce and digital projects
- BENETTON - Design of the APP for Omni-channel features (Click&Collect, Return to Store and Endless Aisle)
- Other clients: MANDARINA DUCK - TWINSET- CISALFA
Detailed Description
- Keros Digital
Based in Switzerland
Offers Technology and Know-how for eCommerce projects with Omnichannel approach.
Provides modular and standalone solutions and services.
Operates internationally with offices in Lugano, Kiev, Tel Aviv and London.
Now part of an international group offering payment services,eCommerce platform, and built-in marketing tools.
Head of User Experience & Service Design + Project Manager
Max Mara
May 2014
to March 2018
Full-time
Reggio Emilia
Italy
- Head of User Experience for all the 10 brands of Max Mara Fashion Group
- Over 10 years experience in UX, User experience, UI and Usability
- Project Manager for e-commerce and digital projects
- Responsible of MAX MARA, SPORTMAX, MARINA RINALDI, MAX&CO., MARELLA, DIFFUSIONE TESSILE, iBLUES, PERSONA, WEEKEND, PENNYBLACK
- WIREFRAMING & PROTOTYPING - Interactive prototypes (Axure based) from low to high fidelity for desktop and mobile
- UCD - User Centered Design methodology
- EXPERT REVIEWS - Usability evaluations based on heuristics
- USER RESEARCH - user test based on Morae, Card sorting, Tree testing, Focus group
- UI - Supervisor of user interfaces
- DATA ANALYSIS - Interpretation of Google Analytics data to provide redesign recommendations
- PROJECT MANAGEMENT for new e-comm web site
- REQUIREMENT ANALYSIS
- Study of information architectures, task analysis and user journey
Company Description
Max Mara Group is one of the largest international fashion houses and the first Italian clothing company. It holds several brand s such as Max Mara, Sportmax, MAX&Co., Marella, Pennyblack, iBlues, Weekend, Marina Rinaldi, Persona and Diffusione Tessile.
Head of Usability Lab & UX Consultant
Energee3
January 2012
to April 2015
Full-time
Turin&Rome
Italy
- USABILITY TESTING - Usability test, heuristic evaluation and information architecture tests
- PROTOTYPING
- Consulting for BANKING and FINANCE Companies about usability - BNL, Credem, CredemTel
- Consulting for PUBLIC ADMINISTRATION about usability - Comune di Torino and Regione Piemonte
- User-Centered Design methodology
- WEB DESIGN and XHTML developer
- TRAINING AND EDUCATION about usability and user testing
Detailed Description
- Interaction Pattern definition for Public Administration web portal (Rupar Piemonte e Sistema Piemonte)
- Coordination with graphical designers and web developers
- CSI-PIEMONTE web communication: interface design, XHTML develpment and CMS
- Management of institutional web site (www.csipiemonte.it) and intranet
- eprof.ro portal (European project for scouting e development of an e-learning portal addressed to Romanian high-school teachers): benchmarking e usability test with end users
- Totem: analysis and re-design of citizens services to be used on a multimedia totem;
- University of Turin (www.unito.it): usability test and re-design of web portal
- DIADEM (European project for web assistive technologies): usability test.
Company Description
Web Communication Consultant Company
Usability expert and Interaction designer
Gruppo SCAI
April 2009
to December 2011
Full-time
Turin
Italy
- USABILITY TESTING - Usability test and heuristic evaluation
- PROTOTYPING
- EYE TRACKING studies
- Consulting for PUBLIC ADMINISTRATION about usability - Comune di Torino and Regione Piemonte
- User-Centered Design methodology
- WEB DESIGN and XHTML developer
- TRAINER about Usability for European Projects
- WEB PROJECT COORDINATOR
- Personalization and configuration of CMS as Wordpress and Joomla!.
Company Description
Gruppo SCAI is a network of companies with specialization and expertise for the creation of value: skills, solutions, services. It provides companies with system integration, digital innovation & business transformation. The offer is characterized by an industrial logic that enhances the specializations of different realities to build an integrated range of value to meet the needs of digital innovation and IT services in all sectors.
Web Designer and Customer Satisfaction Analyst
Comune di Rivoli
April 2008
to March 2009
Full-time
Turin
Italy
- Design and configuration of the CMS to issue services for citizens
- Customer Satisfaction Analyst
Company Description
Public Administration of City of Rivoli
Company website
User Experience Researcher & Web Platforms Analyst
CSP
2006
to 2008
Consultant
Turin
Italy
- RESEARCH in Interactive Television, HCI (Human-Computer Interaction) Usability and Mobile Communication
- PAPER WRITING for international conferences in usability and HCI
- UI & WEB DEVELOPMENT - Configuration and personalization of CMS and web platforms: web development, graphical interfaces, CSS, information architecture and workflow design
- Design&WIREFRAMING of app for DTT (Digital Terrestrial Television)
Company Description
Founded in 1998 and based in Torino, CSP-Innovazione nelle ICT is a non-profit research center, performing applied research and technology transfer in the ICT domain.
CSP is acknowledged as Reasearch Lab since 2008 by MIUR, the National Ministry of University and Research.
CSP’s mission is bringing research results outside from the technology labs, towards SMEs, companies, local communities, local Public Administrations.
In CSP we create innovation applying multidisciplinary competences and involving users and cooperating with Universities, enterprises, other research organizations. Then we test these solutions on the field and work to transfer them to real-life contexts. Finally we work to identify sustainable and repeatable models and paradigms.
CSP is acknowledged as Reasearch Lab since 2008 by MIUR, the National Ministry of University and Research.
CSP’s mission is bringing research results outside from the technology labs, towards SMEs, companies, local communities, local Public Administrations.
In CSP we create innovation applying multidisciplinary competences and involving users and cooperating with Universities, enterprises, other research organizations. Then we test these solutions on the field and work to transfer them to real-life contexts. Finally we work to identify sustainable and repeatable models and paradigms.
Company website
Account junior
Armando Testa
January 2004
to June 2004
Internship
Turin
Italy
- Ferrari web site
- Esselunga e-commerce
- Sasso
- Miroglio Group
- Perugina
Company Description
Armando Testa is the biggest Italian communications group in the world. Headquartered in Turin and Milan, it has 14 branch offices in Europe and in Los Angeles.
Company website
