E-MAIL: arianna.iatrino@gmail.com
MOBILE IT: +39 339 8526 152
MOBILE CH: +41 78242 2627
●8 e-commerce go lives in 2 years as PM and UX expert
●+15 years of experience in User Experience
●100 (+) user tests
●Inclination to team working and collaboration
●Good conflicts management skills
●Excellent communications skills
In compliance with the Italian legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.
MOBILE IT: +39 339 8526 152
MOBILE CH: +41 78242 2627
●8 e-commerce go lives in 2 years as PM and UX expert
●+15 years of experience in User Experience
●100 (+) user tests
●Inclination to team working and collaboration
●Good conflicts management skills
●Excellent communications skills
In compliance with the Italian legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.
Senior Global Product Manager Digital User Experience
La Prairie
Since January 2020
- Head of Service Design, User Experience and User Research
- Product Manager for all the digital projects
Head of User Experience & Omnichannel Product Manager
Keros Digital
April 2018
to December 2019
Full-time
Mendrisio
Switzerland
- Head of User Experience for both e-comm and OMS (Order Management System) Platform
- Project Manager & Product Owner for e-commerce and digital projects
- BENETTON - Design of the APP for Omni-channel features (Click&Collect, Return to Store and Endless Aisle)
- Other clients: MANDARINA DUCK - TWINSET- CISALFA
Head of User Experience & Service Design + Project Manager
Max Mara
May 2014
to March 2018
Full-time
Reggio Emilia
Italy
- Head of User Experience for all the 10 brands of Max Mara Fashion Group
- Over 10 years experience in UX, User experience, UI and Usability
- Project Manager for e-commerce and digital projects
- Responsible of MAX MARA, SPORTMAX, MARINA RINALDI, MAX&CO., MARELLA, DIFFUSIONE TESSILE, iBLUES, PERSONA, WEEKEND, PENNYBLACK
- WIREFRAMING & PROTOTYPING - Interactive prototypes (Axure based) from low to high fidelity for desktop and mobile
- UCD - User Centered Design methodology
- EXPERT REVIEWS - Usability evaluations based on heuristics
- USER RESEARCH - user test based on Morae, Card sorting, Tree testing, Focus group
- UI - Supervisor of user interfaces
- DATA ANALYSIS - Interpretation of Google Analytics data to provide redesign recommendations
- PROJECT MANAGEMENT for new e-comm web site
- REQUIREMENT ANALYSIS
- Study of information architectures, task analysis and user journey
Head of Usability Lab & UX Consultant
Energee3
January 2012
to April 2015
Full-time
Turin&Rome
Italy
- USABILITY TESTING - Usability test, heuristic evaluation and information architecture tests
- PROTOTYPING
- Consulting for BANKING and FINANCE Companies about usability - BNL, Credem, CredemTel
- Consulting for PUBLIC ADMINISTRATION about usability - Comune di Torino and Regione Piemonte
- User-Centered Design methodology
- WEB DESIGN and XHTML developer
- TRAINING AND EDUCATION about usability and user testing
Usability expert and Interaction designer
Gruppo SCAI
April 2009
to December 2011
Full-time
Turin
Italy
- USABILITY TESTING - Usability test and heuristic evaluation
- PROTOTYPING
- EYE TRACKING studies
- Consulting for PUBLIC ADMINISTRATION about usability - Comune di Torino and Regione Piemonte
- User-Centered Design methodology
- WEB DESIGN and XHTML developer
- TRAINER about Usability for European Projects
- WEB PROJECT COORDINATOR
- Personalization and configuration of CMS as Wordpress and Joomla!.
Web Designer and Customer Satisfaction Analyst
Comune di Rivoli
April 2008
to March 2009
Full-time
Turin
Italy
- Design and configuration of the CMS to issue services for citizens
- Customer Satisfaction Analyst
User Experience Researcher & Web Platforms Analyst
CSP
2006
to 2008
Consultant
Turin
Italy
- RESEARCH in Interactive Television, HCI (Human-Computer Interaction) Usability and Mobile Communication
- PAPER WRITING for international conferences in usability and HCI
- UI & WEB DEVELOPMENT - Configuration and personalization of CMS and web platforms: web development, graphical interfaces, CSS, information architecture and workflow design
- Design&WIREFRAMING of app for DTT (Digital Terrestrial Television)
Account junior
Armando Testa
January 2004
to June 2004
Internship
Turin
Italy
- Ferrari web site
- Esselunga e-commerce
- Sasso
- Miroglio Group
- Perugina
- Professional Scrum Product Owner I (PSPO I) - Scrum.org
- Professional Scrum Master I (PSM I) - Scrum.org
-
Prototyping
Expert
-
Usability Testing
Expert
-
Usability Review
Expert
-
Eye Tracking
Advanced
-
Usability Test (Morae based)
Expert
-
Card Sorting
Expert
-
Tree Testing
Expert
-
Personas
Advanced
-
Focus Group
Advanced
-
Interview and Questionnaires
Advanced
-
E-commerce
Expert
-
Fashion
Expert
-
Public Administration
Advanced
-
Banking and Financial
Good
-
Beauty
Expert
-
Luxury
Expert
-
Go live plans
Expert
-
Resource planning
Advanced
-
Scrum master
Intermediate
-
Product Owner
Advanced
-
Agile Methodologies
Good
-
2008 - Paper reviser at the workshop “Sharing Content and Experiences with Social Interactive Television”
Euro iTV 08, Salisburgo, Austria
-
2007 - Iatrino Arianna and Modeo Sonia, "EPG-Board and Livin@Room”
at Csatorna Media Fesztivál, Budapest, Hungary
-
2007 - Iatrino Arianna and Modeo Sonia, "EPG-Board a Social Application for the OmegaBox Media Center"
Paper on a rich EPG (Electronic Program Guide) at Euro iTV 07, Amsterdam
-
2007 - Ghittino, Iatrino, Modeo, Ricchiuti “Living@Room: a TV-based Social Experience for Multimedia Content Streaming”
Presentation of a shared TV-based system at Euro iTV 07, Amsterdam, May 2007: presentation at workshop “Social Interactive Television”
-
2007 - Ghittino, Iatrino, Modeo, Ricchiuti “Living@room: a Support for Direct Sociability through Interactive TV”
Presentation of a shared TV-based system at Euro iTV 07, Amsterdam, May 2007
-
2006 - Included in the list of 500 expert about Digital Interactive TV
in the project Academic, Experts And Researchers’ International Edition: Who Is Who In Idtv – Interactive Digital Television 2007 sponsored by IAMM - The International Academy for Media Management of Montenegro
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2006 - Iatrino Arianna and Modeo Sonia, "Text Editing in Digital Terrestrial Television: a comparison of three interfaces"
Paper about text input using a remote control at Euro iTV 06, Athen, Greece
-
2006 - Iatrino Arianna and Modeo Sonia, "Text Editing in Digital Terrestrial Television: a comparison of three interfaces"
Chapter of the book "Interactive Digital Television: technologies and applications" published by IDEA group
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Italian
Expert
-
English
Advanced
-
French
Intermediate
