Anton Panaitesco
CRM & Marketing Expert
Driving License
Paris (75014) France
Professional Status
Employed
Open to opportunities
About Me
High achieving skilled and experienced professional in Online Marketing.
Among my talents are the ability to think out of the box and come with solutions to reputedly unsolvable issues, a very team oriented vision of the job and a high client focus.
I speak 3 different languages and have worked in France, England, Spain and Canada.
Among my talents are the ability to think out of the box and come with solutions to reputedly unsolvable issues, a very team oriented vision of the job and a high client focus.
I speak 3 different languages and have worked in France, England, Spain and Canada.
CRM & Marketing Expert
Mindgeek
Since April 2014
Full-time
Montreal
Canada - Québec
- Optimize and develop the CRM sales pipeline
- Develop CRM objectives, strategies and metrics
- Innovate and launch new CRM initiatives that leverage consumer analytics
- Understand consumer insights to track behavior and engagement and develop strategies to maximize spend, retention, frequency and loyalty
- Investigating market activity and analyzing data and statistics
- Commissioning surveys, manage marketing campaigns
- Track and measure campaigns over multiple channels
- Organise TrafficJunky's presence at trade shows.
CEO
Cabestan-Canada
June 2010
to March 2014
Full-time
Montréal
Canada - Québec
- Build up the development strategy
- Build up and manage the Cabestan-Canada team.
- Sign important clients
- Help the local team to achieve their targets
- Expand Cabestan's activities to the east coast of the United States
- Take part in the negotiations on potential mergers or acquisitions
International Project Manager
CABESTAN
April 2008
to June 2010
Full-time
Paris
France
- International Project Manager at Cabestan (a French Email Service Provider) my job is to work with our international clients to achieve their targets in email marketing and to setup new projects in their local offices or on an international level.
- Along with the International Development Director, I work on expanding the company on new markets (Spain and UK this far) by opening new offices, hiring people to join the local team, and train them.
Detailed Description
- To succeed in my tasks I use my experience in working with internationally located teams and my communication skills.
- On a technical point of view, I use the following tools:
dotProject (Project Management), vTiger (CRM). - My work among the International development team helped settle the local teams (hiring, training and followup) and securing these offices on the human resources level as well as sales results (in just over a year time).
Company Description
Email Service Provider
Company website
International mailpepper Technical Manager
Adpepper
February 2005
to April 2008
Full-time
Paris
France
- International email marketing tech support for ad pepper Media Int.
I trained the local email managers from each country.
I also was a first level support for email marketing issues - Along with the mailpepper managing director, I worked on new direct marketing projects and products as well as implanting these in the different ad pepper media countries
Detailed Description
- As part of the "mailpepper Profit Center" team I was in charge of helping the business unit's Managing Director to imagine new products, and to package them. This was made with the help of the countries' sales and operational teams who provided us their feedbacks on sales or setup issues, on specific needs and necessary market driven adjustments so we could tailor our products to match the local markets' specificity.
- When the French office took over the management of the business unit, we analysed the situation and successfully decided to bring up changes on the following:
- Change of the Email Service Provider for a more efficient one.
- On the product level (where we progressively shifted from a lead to a CPM model by packaging a new product called "mailpepper pack")
This work made the overall email marketing revenue of the company increase over 200% in a couple of years time on the email channel. - Change of the Email Service Provider for a more efficient one.
Company Description
Media buying agency / lead generation
Company website
Traffic Manager
Bestofmedia Group
September 2002
to February 2005
Full-time
Puteaux
France
- Hired as a product manager, I progressively migrated to a traffic management job.
I was in charge of booking advertising campaigns on the Bestofmicro website. - I also was in charge of driving new users to the website through the use of affiliate networks, SEM, SEO, partnerships and banners.
Detailed Description
- For my campaign management on all Bestofmedia websites task I used an adserver (adtech).
- For my traffic management mission, I used a range of tools and levers such as affiliate platforms, partnerships, display ads, search engine optimisation and search engine marketing.
- To monitor the results of all these channels, I used a mix of website analytics and excel followup sheets.
Company Description
Online Media Company
Company website