Antoine Commergnat
Digital Transformation Director
51 years old
Driving License
Paris (75008) France
Professional Status
Employed
Available
About Me
Web platforms : build-run-adoption
eCommerce channel management
International coordination
eCommerce channel management
International coordination
Experiences
E-Commerce, data, content, search director
TARKETT
Since November 2017
- Develop e-commerceleveraging content & data on 5 market places & omnichanneldistributors
- €4m sales in 2020 (x4, positive EBITDA)
- Traffic x3 (SEO & marketing campaigns), Customer rating 4,8/5
Web customer platform director
Tarkett
January 2017
to July 2019
- Build, run & ensure adoption of the new Tarkett B2B & B2C websites
- Roll-out 30 countries, in 18 months.
- Managed 4 Product Owners, Agile Scrum sprints
- NPS (moved from -40 to +15) & Task Completion Rate (from 45% to 65%)
E-Business director
Tarkett
July 2014
to December 2016
- Define & implement eBusinessstrategy across 30 countries in EMEA
- Web leads 100% integrated in CRM with direct samples orders in SAP
- 3 B2B Webshop launched, €1m sales
- Pas plus de 4 ou 5 expériences maximum sur votre CV (sinon → il devient illisible)
- Automatized analytics dashboards, 24 countries monthly digital reviews
Head Digital Marketing & eCommerce - board member Digital Factory
Renault
October 2008
to June 2014
- Renault & Dacia global 360°Digital campaigns production & roll-out, implement the eCommercestrategy
- 23 worlwidedigital launches, in 30+ countries, 12 people managed, 5 agencies coordinated
- Roll-out Renault SHOPin 5 countries, Dacia Store in UK, IT, NL. €3m sales.
Marketing director
Auto-IES.com
July 2006
to October 2008
- Drive leads with Growth hacking, website evolutions, & business development
- 12.000 leads & 450 sales / month, €1,7m budget / year, conversion +40%
- Shop-in-shop with Cdiscount& MisterGoodDeal
eBusinessmanager
RCI BANK
February 2000
to July 2006
- Ensure RCI Banqueservices presence on all Renault website
- Financial simulators in all 30+ Renault websites, rebuild corporate website, collaborative tools roll-out
Skills
Excel, PowerPoint
-
Expert
Google Analytics
-
Expert
SEO - SEMRush
-
Advanced
HTML-CSS
-
Good
Project Management tools - TRELLO, JIRA
-
Expert
Customer Experience - User Research
-
Good
Executive training, 5 days, for High Potentials. Learning Leadership.
Interests
People Care
- Serving food to Homeless
Cooking
- Thaï, French, Ritz School training
Sports
- Golf, Tennis, Sailing, Ski
