Sophie Roudeix

Resume created on DoYouBuzz

Experiences

Reporting to the Marketing Director Baby, Beauty & CHC. Full ownership of the Neutrogena & Clean & Clear brand across Northern Europe (7 countries). Management & coaching of a team of 2 (Marketing Executive & Graduate).
Part of the Influencer & E-Commerce Spike team, supporting the wider marketing team with their PR/influencers & E-commerce plans
Lead market for EMEA region, worked closely with the region to test, learn and share best practices

Reporting to the Senior Brand Managers Digestive Health & Paediatrics Analgesics. Full responsibility for Digestive health & Anti-fungal brands Northern Europe and on Calpol UK Portfolio.
Full ownership of Pepcid, Colpermin, Anusol, Dakatarin; delivering media plans & communications ü Close collaboration with the local markets, regional & global teams to execute the strategy and activations
Part of the Analytics Spike team, supporting the wider marketing team with analysis and story-telling

Reporting to the Senior Brand Manager, managing 10 UK brands across Digestive Health, Oral Health, Analgesics & Paediatrics including the #1 Analgesics brand Nurofen.
In charge of the innovation pipeline & 5 year plan, working with R&D, factories & 3rd party suppliers ü Developing communications: TVC, KV, Digital assets. Working with creative agencies
Responsible for UK activation (media planning & execution, promotional activities & POS)
Performance analysis (market & P&L). In charge of the Nurofen brand budget

Reporting to the Account Controller Tesco, managing the Delicate Fabrics, Water Softeners & Surface Polishes portfolios and supporting the Senior Account Manager on Air & Fabric portfolios.
Ownership & account management for Calgon, Mr. Sheen, Silvo & Brasso, Woolite
Analysis to optimize the listing, promotional & merchandising strategies of Air & Fabric brands (Air Wick, Vanish, Dettol) ü Forecasting of baseline and promotional volumes for the Air & Fabric portfolio, coordination with Demand Planning &Finance
Change management: Successfully led the change from hard drive to box use for the team (20 people)

Reporting to the Senior Brand Manager Durex, managing the Gifting Portfolio and all digital & social campaigns. Supporting the team across all Durex activation plans.
Development & execution of digital content and campaigns (FB, Twitter, Brand Website, Retailers’ website, SEO, PPC, Copy writing, Facebook)
NPD development of Durex Gifting (from concept to in-store: P&L, pricing & promo mechanics, sourcing & POS)
Leading the change processes for NPDs & EPDs with factories, supply and other countries

Reporting to the Senior Product Manager Redken & Pureology, assisting in the day-to-day management of Redken & Purelogy Haircare portfolios.

Reporting to the Senior Consumer Insights Manager, assisting in the monthly KPI reporting, Qualitative & Quantitative studies to gain insights into NPD & Brand Equity.

Education

Exchange at the Stockholm School of Economics (Sweden)

Graduated with a First Class with Honours

Skills

Trilingual Marketing Specialist looking for a new role in Chile