Sales and marketing professional with nine years of experience in the IT industry. Excel at territory development, major account management, and new business development.
Purchasing : Responsible for negotiating prices, deadlines, payment terms, samples; tracking imports; managing stock and supplies in detail.
Sales strategy : Developed pricing scale (E-mail, retail, mass retailing, dealers, wholesalers), drew up supplier contracts, created sales promotion campaigns and customer offers (10+1, stock clearance…), approved supplier lists, guarantor of turnover and the global margin, Market intelligence.
Sales Interface: Responsible for technical support, product training (store assistants and sales reps), developed sales tools, POS material, provided information on logistics.
Marketing: Created product data sheets, managed marketing budgets (negotiated, set up and follow through of marketing actions (mass retail catalogue, promotions for e-commerce), ROI).
Advertising/PR: Worked with PR agencies B2B and B2C, direct mailing, internet advertising.
Events : Negotiated budgets with the brand, responsible for every aspect of trade show participation (MEDPI), as well as for events targeting the general public (Video games festivals).
Partnership / Sponsorship : Responsible for initiating and managing partnerships within the IT industry software editors and gaming events.