Experience — Anna Krebs

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Experiences

Supported the business development, marketing and sales team at a fast-growing, early stage startup (research
potential market entries, generating client-facing materials, organizational reports, process optimization etc.)

Development of a digital solution to remove human intervention & accelerate the incoming invoice payment process

Assissted the investment team with the preperation for future transactions (analysis of different markets and mid-size companies, initial assessments for investors etc.)
Knowledge building in investment business: process, documents (legal and business), valuation, LBO model etc.

Assisted the team with the preperation for university teachings and leadership surveys in big corporations
(in the fields of transactional and transformational leadership, leadership in high performance teams and leadership in times of change in both business and sports)

Development of a market entry strategy of Galaxus (leading online shop in Switzerland) in a European country in the context of a growth initiative
Presentation to the CEO, COO and Head of Corporate Development

Takeover of tasks of an open manager position: coordination of all swiss.com projects incl. leading meetings & assistance to the management
Assisted the e-commerce team in report analysis, affiliate marketing & SEO, partner management

Supported the marketing team in product developments, marketing strategies and PoS activities for seasonal products in collaboration with internal & external stakeholders
Organization and leading of two independent marketing projects (Lindt TEDDY Smart Tour & Inflatables)

Development of a market entry strategy for selected product lines of Caran d’Ache in Singapore; presentation to the General Manager

Assisted the CEO with the organization of the three-day JA-YE Europe Trade Fair (for mini-enterprises) at the railway station in Zurich with over 700 participants from 20 European countries
Organization of the project “Management meets future generation”, leading the staff, moderation of theevening ceremony

Led a team of 5 students; produced & sold a flavored disinfectant hand lotion with classmates within a business high school program and achieved a turnover of CHF 7’500, CHF 2500 profit and 750 sold bottles
Ranked 2nd out of 100 mini-companies at the “National Mini-Enterprise Competition” & won the “Best Presentation Award

Organization of the yearly final event for master graduates and professors (100 people)

Leading of 20 new students of the "Assessment Level" and solving a case study