In charge of marketing throughout the region of the following brands: Swatch, Flix Flax, Bulova, Time Force, Edox and Swatch Store.
Plan, execute and control the Marketing Plan for each brand Coordinate and control the products campaigns Coordinate BTL activities, events and sponsorships In charge of advertisings in newspapers, magazines, OOH and digital media Coordinate and control the online presence of the brands Execute the marketing reports for the Global Headquarter Coordinate the visual merchandising campaign Coordinate and implement promotional activities in stores (Trade Marketing) Manage the Media Plan, Budget and Marketing Expenses of the brands
Key Achievements: • Execution of marketing campaigns that meets the sales and marketing goals • Good results in the Facebook Fan Page performance: Swatch Panama rank fourth place globally in the 2012 Swatch ranking; regarding the Swatch Key Performance Parameters.
