In charge of marketing strategies and sales actions of the frozen premium brands: Anchor, Agrarfrost, Deligrance, Chousa, Tello, Albeniz
Define sales strategy and budget on a national scale aligned with regional market strategy Define sales target for each of the channels aligned with the overall sales target Manage marketing budget for each brand portfolio and execute the advertising/ media plan Manage the purchase budget for products and sales forecast Analyze market and consumer data to ensure sales performances and market opportunities Supervise the sales performances and design corrective plans to address market opportunities In charge of pricing strategies Manage trade marketing and promotional plan for products
Responsible for training the salesforce and clients Implement new products launches (presentation and negotiation) Prepare sales and marketing report for HQ
Key Achievements: • Increase of 54% of Anchor´s brand sales by reintroducing categories in key outlets. • Sales channel growth of 70% in Retail (supermarkets) and 37% in Food Service by implementing sales and promotion strategies with key clients.
• Meeting the categories´ target by negotiating annual sales and purchase agreements
