Manage Key Accounts channel and execution of cycle plan. The key task is to achieve volume, availability, market targets ensuring merchandising, branding, shelf space, availability and visibility in key outlets.
• Successfully achieving a volume growth of 63% with a retail channel share of 45% during 2019. • Coordination of Lucky Strike market launched in Key Accounts with a salesforce of eleven Sales Representative and seven Trade Marketing Representative. • Optimized sales and trade marketing force productivity by ensuring maximum daily outlets visits and 100% coverage of the weekly costumer target in terms of availability and volume. • Responsible for Route To Market Indicators in Key Accounts (Coverage, Effectiveness, Volume) • Responsible for the Sales (sell in/ sell out) and Market Indicators (Share, Volume, Coverage) • Responsible for designing and implementing trade activities in the allocated stores to achieve objectives specified in cycle planning, that positively affect the consumer disposition funnel. • Manage the Activity and Promotion plan (A&P) in Key Outlets • Negotiate the annual commercial contracts with key costumers in terms of share of facing, sharing data (sell out), trade marketing plans, communications, pricing strategy. • Manage the category in key accounts and coordinate with the In-Store team the merchandising and product displays in Key Outlets • Responsible of the salesforce training
• Manage Key Accounts and Shopper Marketing budget
Key Achievements: • Increased the sales volume by 63% during 2019 • Meet the monthly sales goals by 100% • Effectively Negotiated commercial contracts with clients resulting in an increased of share of facing by 60% • Increased the brand market share by 10% in the Key Accounts channel.
