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Andrew Roth

Andrew Roth

Startup Founder, Digital Executive

Employed Available
I’m a seasoned digital executive, entrepreneur and leader. In the last 10 years I have founded three companies and sold two. My passion is in building products and teams that serve customers first, and commit to big goals.

In my role at Accenture Digital, I created an Innovation team covering Asia Pacific, Middle East and Africa. My area of responsibility is shaping and building long-term innovation for our clients. I help large hospitality groups, automotive, and consumer products groups.

As a Founder of Perx, I managed the company from idea stage to growth stage. We originally helped SMBs connect with their customers through mobile crm. We then grew in the enterprise space as I signed American Express, AIMIA, Unilever, Singtel, Danone and EZLink.

I have worn many hats in my career – project manager, team manager, digital marketer, and start-up founder. I have experienced the full business cycle from product idea to exit, a few times. These experiences shaped a few principles:

  • I don’t care who gets the credit, I just want to win.
  • Great Culture is born from honest feedback, transparency, a commitment to excellence and winning! (Not as much the ping pong tables and craft beer... although nice to have)
  • Everyone has Big Ideas. Execution is what matters, and I know execution.
  • Obstacles are opportunities in disguise.
Resume created on DoYouBuzz

VP of Business Development & Online Marketing

Prudential Locations
April 2007 to December 2009
  • Responsible for company-wide Internet strategy. Developed multiple sources of Internet leads, including search engine optimization. Generated marketing strategy benchmarked on a 3x ROI for all advertising spending. Outlined roadmap for future website development to elevate website as the prefered resource for everything related to Hawaii real estate.
  • Responsible for generating new business for the company through the development of relationships with businesses and partners in, or affiliated with our industry. Lead efforts to expand the company through the acquisition, merger or fold in of other real estate firms.