I’m a seasoned digital executive, entrepreneur and leader. In the last 10 years I have founded three companies and sold two. My passion is in building products and teams that serve customers first, and commit to big goals.
In my role at Accenture Digital, I created an Innovation team covering Asia Pacific, Middle East and Africa. My area of responsibility is shaping and building long-term innovation for our clients. I help large hospitality groups, automotive, and consumer products groups.
As a Founder of Perx, I managed the company from idea stage to growth stage. We originally helped SMBs connect with their customers through mobile crm. We then grew in the enterprise space as I signed American Express, AIMIA, Unilever, Singtel, Danone and EZLink.
I have worn many hats in my career – project manager, team manager, digital marketer, and start-up founder. I have experienced the full business cycle from product idea to exit, a few times. These experiences shaped a few principles:
I don’t care who gets the credit, I just want to win.
Great Culture is born from honest feedback, transparency, a commitment to excellence and winning! (Not as much the ping pong tables and craft beer... although nice to have)
Everyone has Big Ideas. Execution is what matters, and I know execution.
Perx helps businesses know their customers and engage them through targeted mobile marketing. PERX puts businesses in control of marketing and customer loyalty, enabling them to increase visit frequency, promote products and turn their customers into social brand advocates.
Developed the Perx business model and strategic vision over 5 years.
Raised over $5m SGD from a group of private investors.
Designed and executed the Merchant Acquisition Strategy to reach initial traction.
Closed enterprise accounts at Unilever, EZLink, Evian, Proctor & Gamble.
Initiated, established and maintained strategic relationships with American Express, AIMIA and Singtel.
