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Andrew Roth

Andrew Roth

Startup Founder, Digital Executive

Employed Available
I’m a seasoned digital executive, entrepreneur and leader. In the last 10 years I have founded three companies and sold two. My passion is in building products and teams that serve customers first, and commit to big goals.

In my role at Accenture Digital, I created an Innovation team covering Asia Pacific, Middle East and Africa. My area of responsibility is shaping and building long-term innovation for our clients. I help large hospitality groups, automotive, and consumer products groups.

As a Founder of Perx, I managed the company from idea stage to growth stage. We originally helped SMBs connect with their customers through mobile crm. We then grew in the enterprise space as I signed American Express, AIMIA, Unilever, Singtel, Danone and EZLink.

I have worn many hats in my career – project manager, team manager, digital marketer, and start-up founder. I have experienced the full business cycle from product idea to exit, a few times. These experiences shaped a few principles:

  • I don’t care who gets the credit, I just want to win.
  • Great Culture is born from honest feedback, transparency, a commitment to excellence and winning! (Not as much the ping pong tables and craft beer... although nice to have)
  • Everyone has Big Ideas. Execution is what matters, and I know execution.
  • Obstacles are opportunities in disguise.
Resume created on DoYouBuzz
  • Innovation Lead across Asia Pacific, Middle East and Africa. Bringing Business Design to connect customer experience with technology.
  • Lead the development of an "Innovation as a Service" or Digital Hub. In charge of defining the service offering, partnerships and methodologies.
  • Provide subject matter expertise in the areas of innovation, product development, customer experience and loyalty.
  • Build new business relationships with clients in consumer products groups, retail, manufacturing and financial services.