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Andrew Roth

Andrew Roth

Startup Founder, Digital Executive

Employed Available
I’m a seasoned digital executive, entrepreneur and leader. In the last 10 years I have founded three companies and sold two. My passion is in building products and teams that serve customers first, and commit to big goals.

In my role at Accenture Digital, I created an Innovation team covering Asia Pacific, Middle East and Africa. My area of responsibility is shaping and building long-term innovation for our clients. I help large hospitality groups, automotive, and consumer products groups.

As a Founder of Perx, I managed the company from idea stage to growth stage. We originally helped SMBs connect with their customers through mobile crm. We then grew in the enterprise space as I signed American Express, AIMIA, Unilever, Singtel, Danone and EZLink.

I have worn many hats in my career – project manager, team manager, digital marketer, and start-up founder. I have experienced the full business cycle from product idea to exit, a few times. These experiences shaped a few principles:

  • I don’t care who gets the credit, I just want to win.
  • Great Culture is born from honest feedback, transparency, a commitment to excellence and winning! (Not as much the ping pong tables and craft beer... although nice to have)
  • Everyone has Big Ideas. Execution is what matters, and I know execution.
  • Obstacles are opportunities in disguise.
Resume created on DoYouBuzz
  • Innovation Lead across Asia Pacific, Middle East and Africa. Bringing Business Design to connect customer experience with technology.
  • Lead the development of an "Innovation as a Service" or Digital Hub. In charge of defining the service offering, partnerships and methodologies.
  • Provide subject matter expertise in the areas of innovation, product development, customer experience and loyalty.
  • Build new business relationships with clients in consumer products groups, retail, manufacturing and financial services.
  • Digital Frontiers purpose is to share conversations that founders often have about the tactical and day-to-day journey of a startup. Guests included founders from Singapore based startups including: Tradegecko, Payroll Hero, and Luxola and international guests, including Headspace.
  • Host episodes of Digital Frontiers, a one-on-one interview format.
  • Co-produced all of the episodes from scheduling, research, interview prep, show notes and content distribution.
Learn more
  • Perx helps businesses know their customers and engage them through targeted mobile marketing. PERX puts businesses in control of marketing and customer loyalty, enabling them to increase visit frequency, promote products and turn their customers into social brand advocates.
  • Developed the Perx business model and strategic vision over 5 years.
  • Raised over $5m SGD from a group of private investors.
  • Designed and executed the Merchant Acquisition Strategy to reach initial traction.
  • Closed enterprise accounts at Unilever, EZLink, Evian, Proctor & Gamble.
  • Initiated, established and maintained strategic relationships with American Express, AIMIA and Singtel.
  • Conceived strategic product innovations including Loyalty Tasks, Scratch Card, Workflows, Dashboard
  • Created a proven methodology to outperform competition - "6 Keys to Customer Growth".
  • Pitched and won the Echelon Singapore Startup Competition over 13 other startup companies. http://vimeo.com/40650302
Learn more
  • The first and largest local group buying business in Hawaii. Clients included a wide range of businesses: mid to high-end restaurants, hotel groups, museums and shows. PLAYHawaii focused on helping merchants attract new customers and retain repeat customers through a group buying platform.
  • Grew monthly sales to over USD $250k per month with a 5-person team
  • Responsible for all Sales and Marketing until initial traction.
  • Secured angel funding to commit full-time to the business.
  • Built and managed sales team in Honolulu, Hawaii.
  • Led participation in local charity campaigns including Big Brothers Big Sisters, Toys For Tots, and American Red Cross.
  • Sold to Crowdsavings.com (an nCrowd company) in October 2011
  • Managed a team of 8 people in the area of HR software implementation. The company grew from targeting small/medium sized enterprises to large businesses. Our team was critical in launching a strategic new service which helped businesses manage all human resources issues from one web based application.
  • Founder of Proservice became an investor in my venture with Playhawaii.com.

VP of Business Development & Online Marketing

Prudential Locations
April 2007 to December 2009
  • Responsible for company-wide Internet strategy. Developed multiple sources of Internet leads, including search engine optimization. Generated marketing strategy benchmarked on a 3x ROI for all advertising spending. Outlined roadmap for future website development to elevate website as the prefered resource for everything related to Hawaii real estate.
  • Responsible for generating new business for the company through the development of relationships with businesses and partners in, or affiliated with our industry. Lead efforts to expand the company through the acquisition, merger or fold in of other real estate firms.

Ecommerce Manager

Hilo Hattie
July 2006 to April 2007
  • Responsible for revenue growth and lead generation for the Ecommerce team. Activities included, email campaign management, paid search marketing, and partnerships. Managed a team of 10 people in the areas of merchandising, customer service, and order fulfillment. Achieved consistent double-digit percentage revenue growth, while reducing operating expenses.
  • Business Development
    10+ years of experience in SME sales (outbound and inbound)
    Expert
  • Customer Experience Design
    Expert
  • Product Management
    Launched 3 companies in 3 different countries between 2011 and 2015. Implemented lean and agile methodologies.
    Expert
  • CRM
    Expert
  • Web Marketing
    Advanced
  • Marketing Strategy
    Advanced
  • Online Advertising
    Advanced
  • Social Media
    Advanced
  • Business Strategy
    Expert
  • E-commerce
    Advanced
  • Lead Generation
  • Start-ups
    Expert
  • Negotiation
    Expert

Bachelor's Degree

Loyola University Maryland

September 1994 to June 1998
International Business, Asian Studies

Kansai Gaidai University

January 1997 to December 1997
Asian Studies
  • 6 Years - Big Brothers, Big Sisters Honolulu
  • 5 Years - Outrigger Canoe Paddling - Honolulu