Digital Chief
Axioma B2B Marketing
Since March 2019
Full-time
Bogotá
Colombia
- Digital management of the Axioma digital team.
- Research, development and production of new projects in the company.
- Ensure the correct implementation of Ads formats in all the the platforms (websites, social media & email marketing).
- Development of product and services offered by the company.
- Work with the team on the continuous improvements of the 13 portals in charge.
- Analyze data to propose product improvements.
- Coordinate priorities working with the PM’s and the team using Scrum Methodologies.
- Digital management of the Axioma digital team.
Product Owner - Temporary Project
Discovery Inc
January 2019
to February 2019
- In charge of analyzing the best solutions in the implementation of one big e-commerce project.
- In charge of analyzing the best solutions in the implementation of one big e-commerce project.
- Coordinate and prioritize the activities carried out during phase 0 of the project.
- Coordinate and prioritize the activities carried out during phase 0 of the project.
- Benchmarking of related platforms.
- Benchmarking of related platforms.
- Definition of project requirements.
- Definition of project requirements.
Operations Lead
Worth Media
Since November 2017
- Main Responsibilities:
- Ensure the stability of the three departments in charge: marketing, sales and operations.
- Set the traffic and commercial goals of each of the areas.
- Ensure the stability and proper functioning of the entire team.
- Coordinate special social projects that develop the project.
- Project the radio range in terms of conversion and transformation to a radio broadcasting medium + TV.
- Main contact between different areas and suppliers involved in a project.
- Metric monitoring of user consumption and analysis of results based on the monitoring of production that will allow adequate decision making and constant improvements
- Exploration of new business opportunities and the strategy to strengthen the brand.
- Supervise and guarantee the development of projects.
- Supply Management
- Look for new opportunities investigating the market and competition. Understand the real and potential audience.
- Efficient resource management
- Look for opportunities and / or alliances that empower the brand and its objectives.
- Ensure the stability of the three departments in charge: marketing, sales and operations.
Digital Producer
Univision Communications Inc.
August 2015
to October 2017
- Awards:
- Premio Ortega y Gasset:
http://huelladigital.univisionnoticias.com/cruceros-vacaciones-en-aguas-de-nadie/index.html
- Premio Hillman de periodismo:
https://www.univision.com/especial/noticias/america-latina/de-migrantes-a-refugiados-el-nuevo-drama-centroamericano/
- Best Work for Environment by Sociedad Interamericana de Prensa (SIP):
http://huelladigital.univisionnoticias.com/riocolorado/
- Premio Ortega y Gasset:
Detailed Description
- Main Responsibilities:
- Coordination and continuous follow up of production teams to ensure deadlines and product performance.
- Main contact between different areas and providers involved in a Project.
- Launch plan and hard transfer of project to production.
- Metric monitoring of user consumption and result analysis based on production tracking that will allow proper decision making and constant improvements.
- Exploration of new business opportunities and the strategy to potentialize the digital Brand.
- Coordination and continuous follow up of production teams to ensure deadlines and product performance.
- Desired Skills and BackgroundManagement:
- Supervise and guarantee the development of projects.
- Monitor and inform on product performance and results.
- Search for new opportunities by investigating the market and competition. Understanding the actual and potential audience.
- Management, planning and monitoring of projects.- Resource allocation, time estimation and control tasks.
- Logistics and operational coordination of teams.
- Fulfillment schedules, methodologies and workflows.
- Internal customer serviceProduct development.
- Coordination of high impact editorial projects.
- Provide feedback and insights to improve quality of product requirements.
- Product roadmap execution.
- Analysis and understanding of functional requirements to improve the operation and user experience.
- Perform thorough analysis of competition for potential improvements.
- Search for opportunities and/or alliances that will potentialize the Brand and its objectives.
- Supervise and guarantee the development of projects.
- Communication
- Excellent & confortable team work.
- Excellent & confortable team work.
Digital Producer
Caracol Televisión
July 2014
to August 2015
- Manage a perfect relationship with the editorial director in charge of the product with the purpose of coordinating all the editorial and transactional projects assigned.
- Manage a perfect relationship with the editorial director in charge of the product with the purpose of coordinating all the editorial and transactional projects assigned.
- Realization of improvements or big implementations at the product level on digital e-commerce or content platform to offer a correct experience for all the users in terms of performance and engagement.
- Realization of improvements or big implementations at the product level on digital e-commerce or content platform to offer a correct experience for all the users in terms of performance and engagement.
- Create strategies at the product level to achieve the indicators of the area and ensure thecompliance with them.
- Create strategies at the product level to achieve the indicators of the area and ensure thecompliance with them.
- Analysis of indicators and transactional income through the site.
- Analysis of indicators and transactional income through the site.
- Propose e-commerce strategies, focused on sales and traffic compliance.
- Propose e-commerce strategies, focused on sales and traffic compliance.
- Coordinate technology, design, content and marketing teams for the execution ofdigital projects.
- Coordinate technology, design, content and marketing teams for the execution ofdigital projects.
Detailed Description
- Products in charge:
www.teatromayor.org (100%)
Parlar TV App for Caracol Television. (70%)
EuroCine App (100%)
Platform for apps-events sponsored by Caracol Television (100%) - Support in other products such as:
www.cinecolombia.com (30%)
www.primerafila.com (20%)
www.caracoltv.com (30%)
www.noticiascaracol.com (20%)
www.golcaracol.com (10%)
Digital Producer
ICCK Net S.A
December 2013
to June 2014
Bogotá
Colombia
- Award: Best employee of the year 2014.
- Coordinate the correct improvements at the product in charge on all digital e-commerce platforms.
- Coordinate the correct improvements at the product in charge on all digital e-commerce platforms.
- Create strategies at the product level to achieve the indicators of the area and ensure thecompliance with them in terms of Metrics, Revenue, ROI & Sales in the E-commerce platform.
- Create strategies at the product level to achieve the indicators of the area and ensure thecompliance with them in terms of Metrics, Revenue, ROI & Sales in the E-commerce platform.
- Analysis of indicators and transactional income through the site.
- Analysis of indicators and transactional income through the site.
- Propose e-commerce strategies, focused on sales and traffic compliance.
- Propose e-commerce strategies, focused on sales and traffic compliance.
- Coordinate technology, design, content and marketing teams for the execution ofdigital projects related with e-commerce and content projects.
- Coordinate technology, design, content and marketing teams for the execution ofdigital projects related with e-commerce and content projects.
Detailed Description
- Products in charge:
www.elespectador.com (100%)
www.bluradio.com (100%)
Support in other products such as:
www.caracoltv.com (30%)
www.noticiascaracol.com (20%)
www.golcaracol.com (10%)
Product Assistant
ICCK Net S.A
November 2012
to December 2013
Full-time
Bogotá
Colombia
- Investigación de estrategias digitales para innovar los portales (BenchMark's)
- Investigación de estrategias digitales para innovar los portales (BenchMark's)
- Investigación y monitoreo de tendencias del mercado digital para identificar oportunidades de mejora por medio de BenchMarks.
- Investigación y monitoreo de tendencias del mercado digital para identificar oportunidades de mejora por medio de BenchMarks.
- Modelamiento de los productos mediante WireFrames donde se tenga en cuenta la experiencia de usuario, usabilidad y navegabilidad.
- Modelamiento de los productos mediante WireFrames donde se tenga en cuenta la experiencia de usuario, usabilidad y navegabilidad.
- Seguimiento y coordinación de proyectos digitales que involucren portales Web, Dispositivos móviles, tabletas y aplicaciones5. Supervisar indicadores de tráfico por medio de las herramientas Analytics, Omniture, SiteCatalyst Discover y Comscore.
- Seguimiento y coordinación de proyectos digitales que involucren portales Web, Dispositivos móviles, tabletas y aplicaciones5. Supervisar indicadores de tráfico por medio de las herramientas Analytics, Omniture, SiteCatalyst Discover y Comscore.
