Anbreen Aziz

Resume created on DoYouBuzz

Experiences

Assist and maintain the process of translating business objectives from Business Units into marketing strategies and marketing channel planning
Help become a liaison with the creative and business team to manage the creation of all marketing & creative materials
Manages the internal creative process to be delivered as agreed objective, budget, and timeline
Assist in delivering communication for business unit campaigns to be deployed
Ensure all strategies match the product’s goal and thematic promos
Analyze branding and creative performance through KPIs and other metrics, and discover ways to improve performance
Contribute to developing marketing communications strategies for product/content launch, thematic promotion
Constantly exploring new ideas to gain new audience and potential customers starting from planning to executions
Reporting on learnings from past experiments and next steps for optimization

Client servicing
Manage social media accounts (Facebook and Instagram)
Plan monthly content calendar and social media ads
Update client's website (via Wordpress)
Monitor, communicate and respond to customer queries via social media
Liaise with Head of Social and graphic designers to develop ideas and execute plans/campaigns
Copywriting for social media, campaigns and publishing materials
Create monthly social media report and analyse using performance tools to develop best practices and monitor performance

Manage company’s social media platforms.
Copywriting for campaigns, newsletters, social media posts and press release.
Create and produce content for social media and campaigns.
Work with Head of SEO for creating website content, edit content and optimizing keywords.
Planning marketing strategies for social media in line with campaigns.
Understand the special requirements for writing for the web such as the use of hyperlinks and navigation.
Provide translation in order to localize content.
Handle project management and oversee designer’s daily tasks.
Liaise with Brand Manager and Graphic Designer to produce collaterals and materials in line with company brand.
Maintain image and voice of company throughout all channels for 14 countries.
Coordinate office events for festivities and CSR.

Conceptualizing feature stories and monthly columns related to fashion.
Researching and following leads that could benefit editorial contents.
Attend fashion events to better understand brands, products and also keep good relation with clients.
Conduct photoshoots, undertake fashion styling and involve in creative directing for special fashion features and product styling.
Responsible for any other duties that may be assigned by Editor at any time that may include advertorials, contents for website, promotions, workshops, client relations and reader events.
Participate in event coordination for magazine by helping out with idea constructing, event development and process as well as managing tasks given.
Beefing up local content of the magazine with interesting and educational features and stories that best relates with current and social issues.

Provided services to create press releases and create Media invitations for a gala event

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Translate written materials for advertisements and websites.
Translations were made from English to Bahasa Malaysia.
Clients include AB Theme Park Sdn. Bhd, Infusion Sdn. Bhd., Jetradar.com, UDA Holding Sdn Bhd, and independent organizations.

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Education

3.73 CGPA, First Class (Vice Chancellor's Award)

3.64 CGPA

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Skills

MAC

Able to operate software - Words, Excel and PowerPoint and Outlook

Advanced
Windows

Able to operate Photoshop, InDesign and Illustrator

Advanced

Interests

Resume