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Anabell Góngora

Business Developer

Digital Marketing
Sales
Data Analytics
Teamwork
Sales Operations
Anabell Góngora
35 years old
Lisbon Portugal
Professional Status
Available soon
Available
About Me
Business professional - change agent with more than 9 years of experience in different countries and sectors both public and private and a proven ability to create, maintain and enhance client relationships.

Proven results and improving efficiency in the operational departments of companies through metrics is one of my main strengths.

I have strong interpersonal skills, excellent communication skills, mentor others, ability to supervise, practical sense for problem-solving and a good team.

Legally authorized to work in Portugal, Spain, and México.
Resume created on DoYouBuzz
  • Raise $15 million in 2 weeks, with online strategies alone.
  • Responsible for 60 ambassadors to ensure the execution of corporate promotions and the correct use of the new blockchain platform.
  • Build, manage and moderate the social media community.
  • Manage PR in order to create awareness in the cryptocurrency community.
  • Work with the marketing team on visual and written content. (Website, videos, landing pages, articles, etc.)
  • Acquisition of influencers in the ICO community's social media to carry out branding strategies.
  • Coordinate influencer content for multiple social media channels. ( Youtube, Instagram, Reddit, Twitch)
  • Responsible for defining market requirements through data insights.
  • Managing multiple projects for the business development area on an ongoing basis.
  • Management, acquisition & retention of the users in Latin America.
  • Developed new business at existing customers and cultivated new customers.
  • As a result those efforts, app downloads in Mexico increased by approximately 20% in the first quarter of the project.
  • Create and grow programs to attract, engage and convert influencers into ambassadors in Latin America, Spain and Portugal.
  • Successfully opened up 4 services integrators accounts.
  • Formatted and positioned content, both visually and editorially, for B2B and B2C marketing and content campaigns, as well as newsletters, and social media for the Mexican market.
  • Monitor content analytics for effective SEO optimization.
  • Managed the daily activity of company's social media platforms in México including, Facebook, Twitter, and Instagram. Increased company exposure by 60% in less than 4 months.
  • International business developer at the trade promotion agency of the Mexican Goverment.
  • Involved in task to promote trade between Mexico- Spain.
  • Promote, support and develop Mexican companies to go global.
  • Design foreign investment attraction strategies.
  • Initiates and coordinates development of action plans and roadmaps to penetrate European and international markets.
  • Monitoring digital marketing trends & analysis online data to provide insights for marketing activities optimization.
  • Creation an development of digital marketing plan, budget, and reporting, both in a B2C and B2B business environment.
  • Managing CRO (Conversion Rate Optimization) and paid digital marketing such as PPC, Programmatic, Native, and Social.
  • Accomplishment: Implementation of operational guidelines for the “ Suppliers development in Asia” promoted by the CEO, this resulted in a reduction of an amount of $17,000 dollars per trimester.
  • Coordinated between production and sales department for production/demand forecasting and planning to achieve cost efficiency and effectiveness.
  • Development of practical databases, thus achieving efficiencies in purchase transactions, reducing the execution time of purchase orders from 3 to 1 day.
  • Accomplishment: Maintained & procured a pipeline of electronic components in support of 3 customer programs, valued at $2 million in revenue sales.
  • Surpassed annual targets in inventory rotation from 5% to 11%.
  • Generate repair purchase orders, exchanges, invoices
  • Communicate directly with suppliers via negotiation including new suppliers
  • Accomplishment: Creation and implementation of 100% of all the new procedures for the mazda repair shops.
  • Development and implementation of the Customer Service Department / Customer satisfaction rating increased from 70 to 95.
  • Developed training matrices and training programs to coach supervisors and operators based methodology 5´s and continuous improvement.
  • Organising the international forwarding of goods to the final destination.
  • Coordinate with the purchasing department, suppliers, and forwarders to ensure that all imports were received in full compliance with federal, state and international law requirements.
  • Administrative work related to the management of export documentation: Bill of lading, credit letters, and SAD.
  • HTML, Java
    Intermediate
  • Office ( Excel )
    Expert
  • SAP
    Advanced
  • Data base
    Good
  • Google Adwords
    Good
  • Social media marketing
    Expert
  • Python
    Good
  • Creation of new processes
    Advanced
  • Spanish (native)
    Expert
  • English (fluent)
    Advanced
  • Portuguese
    Good

Enterprise Data Science & Analytics

NOVA Innovation Management school

2018 to 2019

Master of Digital Information Management

University of Extremadura

September 2014 to September 2015

International Business Degree

University of Guadalajara

2007 to 2012